​​​​

ON AUDACITY & BOLDNESS

• People love an audacious person. The person who somehow finds their way into rooms they “have no business being in,” who somehow wins the contract no one thought possible, the person who always finds a way
• There is no reason I should even be sitting here. The life I have is ridiculous, but what I’ve been able to do for myself and my family is just because I dared to try. Maybe I was naive, I don’t know, but I’m glad I pulled it off
• The world responds when you put yourself out there. When you give it a real shot for the thing you want—not only in small steps—but in big, bold, smart moves that take a bit of chutzpah
• Something that the highest levels all have in common? Almost all of them were seen as “unreasonable” by someone, if not many people, along the way
• Give yourself a taste, and you’ll start to see things others don’t – new potentials, new worlds, new opportunities, and realize that being unreasonable is how you really start to shape the world
• Being unreasonable means forging a path distinct from the conventional one. It’s about envisioning a reality that aligns with your values and having the tenacity and resourcefulness to make it happen, even if it sets you apart from the pack

ON TENACITY VS PERSISTENCE

• People often confuse persistence with tenacity. While persistence will have you doggedly pushing toward the goal…tenacity will have you pushing and, often, adapting. Adjusting to continue to win
• Persistent people stick to the plan to get to the goal. Tenacious people may change their plan altogether
• Persistence is natural for a lot of ambitious people — to have a singular goal and push — but often when persistent people meet up against obstacles, they either keep pushing…or drop out, get discouraged, or run up against a barrier that is just insurmountable
• Tenacious people will find the side door, go around the wall, see the cracks, or just find another path altogether so they can get it done
• Persistent people can be stubborn (in a good way), but they can also break when obstacles get too rough. On the flip side? Tenacious people are all-in but adaptable. They can flex, and they use it to their advantage
• People can spend their lives being the hardest worker in the room, going nowhere, and they’re not always sure where things have gone wrong. At the end of the day, there is a nuance between persistence and tenacity, and that nuance will be the difference between staying the same and break-out runs in your work and life
• Persisting at something that isn’t working is a waste of energy. To glorify persistence is to disconnect effort from results
• A persistent person may be an unstoppable force, but eventually, they will meet an immovable object. A tenacious person is going to bypass the immovable object altogether

ON STANDARDS & EXPECTATIONS

• Without setting a bar, you will be strapped with frustration – always staying smaller than you are capable of – and life will often have more agitation
• Downward comparison is kind of that death nail of mediocrity. You’ll kind of stay where you’re at because you’re always going to be better than somebody else

ON BEING NICE VS BEING GOOD

• I’ll say this upfront: the world will want you to be “nice,” and others will benefit if you are. In fact, your “niceness” will benefit almost everyone but you
• People think that if they’re not being nice, they are being mean (but there’s a difference between nice and good)

ON FACING CHALLENGES

• What we run from, pursues us. What we face, transforms us
• Don’t be a runner, an avoider. Be the person who faces the hard things head on. Allow yourself to transform your life

ON MINDSET & BELIEFS

• Mindset is really the ultimate performance lever because you have to be the person that thinks that they can learn it that has a self-belief
• I want them to rewrite that narrative to survivorship and overcoming and what it took and you ask the right questions to get them to see their own throughway
• In the face of failure, successful people have a solver mindset. There’s a way of like I can figure this out. Like I didn’t get it this time but I can figure it out
• You probably have the ability, but you’re not understanding your own story

ON MOMENTUM & ACTION

• The thing that every top operator knows is this…the door that will really push momentum is the one that is likely out of your vision right now
• Momentum won’t come if we just sit back and wait. Momentum comes from taking action
• The wind at your back doesn’t always come from the first move. It’s the subsequent doors that open after the first move, the opportunities you seize, the unexpected routes you take

ON COACHING & FEEDBACK

• Caring deeply, challenging directly (core coaching philosophy)
• People can take hard feedback from people that they know are in their corner
• I try to frame things always as opportunities, challenges, ways in which people can level up or improve in some fashion

ON ADVICE & WISDOM

• “It’ll all work out!” While true—things will work out—this advice precludes any forethought or action to get a tough situation to the best outcome. Instead, one is stuck with whatever the outcome may be, rather than creating or influencing it
• I don’t think there’s ever been a single ‘worst’ advice. Advice is broad and plentiful; however, it’s important to understand the context of the person sharing. What previously worked for them may not work for you
• You either have natural, innate leadership abilities, or you do not. There is no in-between (advice she had to unlearn—most people can develop leadership)

ON RELATIONSHIPS & PARTNERSHIP

• Ambitious people have two options: 1. Marry a supportive partner, who knows and understands exactly what they’re signing up for. 2. Do not get married
• The person you spend your life with is one of the most important decisions of your life. This person is going to determine not only a lot of your personal happiness, but they’re going to determine a lot of your fiscal success

ON FAILURE & SOCIAL VALIDATION

• Most people will fear failure not because it’s failure, but because of other people seeing them fail
• Social validation is not the goal

ON RESOURCEFULNESS

• Paul Graham defines being relentlessly resourceful as a trait in the people who go on to do great things. I see it all the time

ON SELF-AWARENESS

• Be humble, especially in the age of social media
• It’s important to keep taking chances

ON SUCCESS PHILOSOPHY

• Be willing to do the hard work. In terms of newsletters, social media is a big growth lever. You can opt out for sure. But you need to accept that it will probably grow a little slower than you would have if you spent the time to get social working for you

ABOUT DR. JULIE GURNER: Doctor of Psychology and nationally recognized executive performance coach who has spent over 14 years working with top-percentile executives, CEOs, founders, athletes, and teams (primarily in tech and finance) to achieve world-class performance in fast-paced, high-pressure, extremely competitive environments. Compared to Wendy Rhoades of “Billions” by The Wall Street Journal (2019) and named a “Game Changer” by IBM. Author of the Ultra Successful newsletter (40,000+ subscribers). Known for her “caring deeply, challenging directly” coaching philosophy. Charges $8,000/month for one-on-one coaching with a 2-year waiting list.​​​​​​​​​​​​​​​​

.​​​​​​

ON RESPONSIBILITY & MEANING

• Compare yourself to who you were yesterday, not to who someone else is today
• You’re going to pay a price for every bloody thing you do and everything you don’t do. You don’t get to choose to not pay a price. You get to choose which poison you’re going to take. That’s it
• It’s in responsibility that most people find the meaning that sustains them through life. It’s not in happiness. It’s not in impulsive pleasure
• The purpose of life, as far as I can tell, is to find a mode of being that’s so meaningful that the fact that life is suffering is no longer relevant
• If you fulfill your obligations everyday you don’t need to worry about the future
• Accept the terrible responsibility of life with eyes wide open
• To suffer terribly and to know yourself as the cause: that is Hell
• No one gets away with anything, ever, so take responsibility for your own life
• Work as hard as you possibly can on at least one thing and see what happens
• Don’t avoid doing what you know you need to do

ON STANDING UP STRAIGHT (RULE 1)

• To stand up straight with your shoulders back is to accept the terrible responsibility of life, with eyes wide open. It means deciding to voluntarily transform the chaos of potential into the realities of habitable order. It means adopting the burden of self-conscious vulnerability, and accepting the end of the unconscious paradise of childhood, where finitude and mortality are only dimly comprehended. It means willingly undertaking the sacrifices necessary to generate a productive and meaningful reality
• Attend carefully to your posture. Quit drooping and hunching around. Speak your mind. Put your desires forward, as if you had a right to them—at least the same right as others. Walk tall and gaze forthrightly ahead. Dare to be dangerous. Encourage the serotonin to flow plentifully through the neural pathways desperate for its calming influence

ON SELF-CARE & SELF-WORTH

• Treat yourself like someone you are responsible for helping
• You deserve some respect. You are important to other people, as much as to yourself. You have some vital role to play in the unfolding destiny of the world. You are, therefore, morally obliged to take care of yourself
• You should take care of, help and be good to yourself the same way you would take care of, help and be good to someone you loved and valued
• Don’t be dependent. At all. Ever. Period

ON BELIEFS & ACTIONS

• You can only find out what you actually believe (rather than what you think you believe) by watching how you act. You simply don’t know what you believe, before that. You are too complex to understand yourself
• If you can’t understand why someone is doing something, look at the consequences of their actions, whatever they might be, and then infer the motivations from their consequences

ON GOALS & DIRECTION

• What you aim at determines what you see
• You must determine where you are going in your life, because you cannot get there unless you move in that direction. Random wandering will not move you forward. It will instead disappoint and frustrate you and make you anxious and unhappy and hard to get along with (and then resentful, and then vengeful, and then worse)
• Don’t underestimate the power of vision and direction. These are irresistible forces, able to transform what might appear to be unconquerable obstacles into traversable pathways and expanding opportunities
• Wish upon a star, and then act properly, in accordance with that aim
• Strengthen the individual. Start with yourself. Take care with yourself. Define who you are. Refine your personality. Choose your destination and articulate your Being
• He whose life has a why can bear almost any how (quoting Nietzsche)

ON TRUTH & LIES

• When you have something to say, silence is a lie
• Don’t lie about anything, ever. Lying leads to Hell
• Tell the truth—or, at least, don’t lie
• The truth is something that burns. It burns off dead wood. And people don’t like having the dead wood burnt off, often because they’re 95 percent dead wood

ON LISTENING & LEARNING

• Assume that the person you are listening to might know something you don’t
• So, listen, to yourself and to those with whom you are speaking. Your wisdom then consists not of the knowledge you already have, but the continual search for knowledge, which is the highest form of wisdom
• What is your friend: the things you know, or the things you don’t know. First of all, there’s a lot more things you don’t know. And second, the things you don’t know is the birthplace of all your new knowledge. So if you make the things you don’t know your friend, rather than the things you know, well then you’re always on a quest in a sense. You’re always looking for new information in the off chance that somebody who doesn’t agree with you will tell you something you couldn’t have figured out on your own. It’s a completely different way of looking at the world. It’s the antithesis of opinionated

ON STRENGTH & WEAKNESS

• And if you think tough men are dangerous, wait until you see what weak men are capable of
• Life is tragic. You are tiny and flawed and ignorant and weak, and everything else is huge, complex, and overwhelming
• I don’t think that you have any insight whatsoever into your capacity for good until you have some well-developed insight into your capacity for evil

ON CHARACTER & AMBITION

• The better ambitions have to do with the development of character and ability, rather than status and power. Status you can lose. You carry character with you wherever you go, and it allows you to prevail against adversity
• You’re not everything you could be, and you know it

ON GRATITUDE & PERSPECTIVE

• It took untold generations to get you where you are. A little gratitude might be in order. If you’re going to insist on bending the world to your way, you better have your reasons
• Everything you value is a product of unimaginably lengthy developmental processes, personal, cultural, biological

ON SUFFERING & HAPPINESS

• Perhaps happiness is always to be found in the journey uphill, and not in the fleeting sense of satisfaction awaiting at the next peak. Much of happiness is hope, no matter how deep the underworld in which that hope was conceived
• It’s all very well to think the meaning of life is happiness, but what happens when you’re unhappy? Happiness is a great side effect. When it comes, accept it gratefully. But it’s fleeting and unpredictable. It’s not something to aim at—because it’s not an aim. And if happiness is the purpose of life, what happens when you’re unhappy? Then you’re a failure
• Pursue what is meaningful, not what is expedient

ON ORDER & CHAOS

• Order is not enough. You can’t just be stable, and secure, and unchanging, because there are still vital and important new things to be learned. Nonetheless, chaos can be too much. You can’t long tolerate being swamped and overwhelmed beyond your capacity to cope while you are learning what you still need to know. Thus, you need to place one foot in what you have mastered and understood and the other in what you are currently exploring and mastering
• Set your house in perfect order before you criticize the world
• We require routine and tradition

ON IDEOLOGIES & COMPLEXITY

• Ideologies are substitutes for true knowledge, and ideologues are always dangerous when they come to power, because a simple-minded I-know-it-all approach is no match for the complexity of existence
• You may say, ‘Well, dragons don’t exist.’ It’s, like, yes they do—the category ‘predator’ and the category ‘dragon’ are the same category. It absolutely exists. It’s a superordinate category. It exists absolutely more than anything else. In fact, it really exists

ON THE PRESENT & FUTURE

• The past is fixed, but the future—it could be better. It could be better, some precise amount—the amount that can be achieved, perhaps, in a day, with some minimal engagement. The present is eternally flawed. But where you start might not be as important as the direction you are heading
• If you pay careful attention, even on a bad day, you may be fortunate enough to be confronted with small opportunities
• Pet a cat when you encounter one on the street (reminder that the wonder of Being might make up for the ineradicable suffering that accompanies it)

ON FREE SPEECH & VALUES

• Free speech is not just another value. It’s the foundation of Western civilization
• If you don’t stand your ground, then all that happens is people push you backwards
• You can’t have a value structure without a hierarchy. They’re the same thing because a value structure means one thing takes precedence over another

ON TRANSCENDENCE

• As pessimistic as I am about the nature of human beings and our capacity for atrocity and malevolence and betrayal and laziness and inertia, and all those things, I think we can transcend all that and set things straight
• No tree can grow to Heaven unless its roots reach down to Hell (quoting Carl Jung)

ON PRECISION

• Be precise in your speech
• A life lived thoroughly justifies its own limitations

ON OBSERVATION & ACTION

• Pay attention. Focus on your surroundings, physical and psychological. Notice something that bothers you, that concerns you, that will not let you be, which you could fix, that you would fix
• What could I do, that I would do, to make Life a little better?

ABOUT JORDAN PETERSON: Canadian clinical psychologist, cultural critic, and professor of psychology who taught at Harvard and the University of Toronto. Author of the #1 bestseller 12 Rules for Life: An Antidote to Chaos (10+ million copies sold) and Beyond Order: 12 More Rules for Life. Peterson specializes in personality psychology with particular interest in the psychology of religious and ideological beliefs, combining ancient wisdom with modern psychology to help people find meaning in a chaotic world.​​​​​​​​​​​​​​​​

ON IDENTITY & BELIEF

• Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity
• The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become
• The ultimate form of intrinsic motivation is when a habit becomes part of your identity. It’s one thing to say I’m the type of person who wants this. It’s something very different to say I’m the type of person who is this
• Your habits are how you embody a particular identity. When you make your bed, you embody the identity of someone who is clean and organized
• The more pride you have in a particular aspect of your identity, the more motivated you will be to maintain the habits associated with it
• Outcomes are about what you get. Processes are about what you do. Identity is about what you believe
• Behind every system of actions are a system of beliefs
• It’s hard to change your habits if you never change the underlying beliefs that led to your past behavior. You have a new goal and a new plan, but you haven’t changed who you are
• Progress requires unlearning. Becoming the best version of yourself requires you to continuously edit your beliefs, and to upgrade and expand your identity
• The tighter we cling to an identity, the harder it becomes to grow beyond it
• Over the long run, the real reason you fail to stick with habits is that your self-image gets in the way
• Good habits can make rational sense, but if they conflict with your identity, you will fail to put them into action
• Improvements are only temporary until they become part of who you are
• Be the designer of your world and not merely the consumer of it
• Decide the type of person you want to be. Prove it to yourself with small wins

ON SYSTEMS VS GOALS

• You do not rise to the level of your goals. You fall to the level of your systems
• Goals are good for setting a direction, but systems are best for making progress
• If you want better results, then forget about setting goals. Focus on your system instead
• The purpose of setting goals is to win the game. The purpose of building systems is to continue playing the game. True long-term thinking is goal-less thinking
• The implicit assumption behind any goal is: “Once I reach my goal, then I’ll be happy.” The problem with a goals-first mentality is that you’re continually putting happiness off until the next milestone
• New goals don’t deliver new results. New lifestyles do. And a lifestyle is a process, not an outcome
• If you’re having trouble changing your habits, the problem isn’t you, the problem is your system
• Problem #1: Winners and losers have the same goals
• Fix the inputs and the outputs will fix themselves

ON THE PROCESS & COMPOUND GROWTH

• When you fall in love with the process rather than the product, you don’t have to wait to give yourself permission to be happy. You can be satisfied anytime your system is running
• Habits are the compound interest of self-improvement
• Success is the product of daily habits—not once-in-a-lifetime transformations
• If you can get 1 percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done
• Small habits don’t add up. They compound. That’s the power of Atomic Habits. Tiny changes. Remarkable results
• This is the meaning of the phrase atomic habits — a regular practice or routine that is not only small and easy to do, but also the source of incredible power
• All big things come from small beginnings. The seed of every habit is a single, tiny decision
• Small changes often appear to make no difference until you cross a critical threshold
• The task of building a good habit is like cultivating a delicate flower one day at a time
• Unfortunately, the slow pace of transformation also makes it easy to let a bad habit slide
• It’s the accumulation of many missteps, a 1% decline here and there, that eventually leads to a problem
• The holy grail of habit change is not a single 1 percent improvement, but a thousand of them
• It’s remarkable what you can build if you just don’t stop
• The secret to getting results that last is to never stop making improvements

ON TRAJECTORY & RESULTS

• You should be far more concerned with your current trajectory than with your current results
• Your outcomes are a lagging measure of your habits
• Your weight is a lagging measure of your eating habits
• Time magnifies the margin between success and failure. It will multiply whatever you feed it. Good habits make time your ally. Bad habits make time your enemy
• When nothing seems to help, I go and look at a stonecutter hammering away at his rock, perhaps a hundred times without as much as a crack showing in it. Yet at the hundred and first blow it will split in two, and I know it was not that last blow that did it—but all that had gone before

ON TAKING ACTION

• Your actions reveal how badly you want something. If you keep saying something is a priority but you never act on it, then you don’t really want it
• The most practical way to change who you are is to change what you do
• Some people spend their entire lives waiting for the time to be right to make an improvement
• You don’t need all the answers right now. New paths will reveal themselves if you have the courage to get started
• Start with the thing you are most motivated to do…after the first domino falls, you can use the momentum to do a little more
• It’s better to do less than you hoped than to do nothing at all
• Make your habits as easy as possible to start. Anyone can meditate for one minute, read one page, or put one item of clothing away
• The two-minute rule states: When you start a new habit, it should take less than two minutes to do
• If you want to master a habit, the key is to start with repetition, not perfection
• You can’t improve a habit that doesn’t exist
• The cost of procrastination is the life you could have lived
• The best is the enemy of the good

ON ENVIRONMENT & DISCIPLINE

• In the long-run (and often in the short-run), your willpower will never beat your environment. The more disciplined your environment is, the less disciplined you need to be
• When scientists analyze people who appear to have tremendous self-control, it turns out those individuals aren’t all that different from those who are struggling. Instead, “disciplined” people are better at structuring their lives in a way that does not require heroic willpower
• Environment is the invisible hand that shapes human behavior
• Habits do not restrict freedom. They create it

ON MOTIVATION & CLARITY

• Many people think they lack motivation when what they really lack is clarity
• The greatest threat to success is not failure but boredom. We get bored with habits because they stop delighting us
• Once you’ve committed, pessimism becomes useful. Question things. Find holes in your plan
• What you crave is not the habit itself but the change in state it delivers

ON AWARENESS & MISTAKES

• The process of behavior change always starts with awareness. You need to be aware of your habits before you change them
• A lack of self-awareness is poison. Reflection and review is the antidote
• Everything is impermanent. Life is constantly changing, so you need to periodically check in to see if your old habits and beliefs are still serving you
• The first mistake is never the one that ruins you. It’s the spiral of repeated mistakes that follows

ON SOCIAL INFLUENCE

• We imitate the habits of three groups in particular: The close. The many. The powerful
• It’s friendship and community that embed a new identity and help behaviors last over the long run
• Whenever we are unsure how to act, we look to the group to guide our behavior
• The normal behavior of the tribe often overpowers the desired behavior of the individual
• Most days, we’d rather be wrong with the crowd than be right by ourselves
• The culture we live in determines which behaviors are attractive to us

ON CONSISTENCY & PROFESSIONALISM

• Professionals stick to the schedule; amateurs let life get in the way
• Leadership begins with your behavior. People gravitate toward the standard you set, not the standard you request

ON MEANING & PURPOSE

• The secret is not to find the meaning of life, but to use your life to make things that are meaningful
• When you can’t win by being better, you can win by being different

ON MENTAL TOUGHNESS

• My favorite type of mental toughness is not forcing one path, but being open to many paths: Whatever comes my way, I can handle it. Whatever resources I have, I can make it work. Whatever the day brings, I can thrive

ABOUT JAMES CLEAR: Author of the #1 New York Times bestseller Atomic Habits (25+ million copies sold, translated into 60+ languages). His work focuses on habit formation, decision making, and continuous improvement through small, consistent changes.​​​​​​​​​​​​​​​​

I’ll search for information about Peter Crone and his quotes to provide you with a comprehensive collection.​​​​​​​​​​​​​​​​

Based on my research, here’s a comprehensive collection of Peter Crone quotes organized by theme:

ON FREEDOM & LIBERATION

• Life will present you with people and circumstances to reveal where you’re not free
• True happiness is the absence of the pursuit of happiness
• Success to me is the degree to which you’ve discovered true inner peace and freedom
• To me, real success is where I can be at peace in the midst of chaos
• You’re here to transcend constraint, discover freedom, and then inspire others to do the same
• My main product is freedom – liberating people from the constraints of their subconscious mind

ON ACCEPTANCE & PEACE

• You can allow everything and everybody to be exactly the way they are, and still be completely at peace, and I’d assert that that’s the only form of real peace there is
• What happened, happened and couldn’t have happened in any other way… because it didn’t
• If people could understand the disservice it is to make another human being wrong in any capacity… that alone opens up an entirely new world for people of compassion, love, acceptance, and for ourselves of relief, because I don’t need for people to be a certain way for me to be okay
• The very nature of love is such that it actually makes space for that, which isn’t necessarily lovable

ON THE SUBCONSCIOUS MIND

• If you don’t take care of what’s going on in the subconscious of people’s minds, at best you’re going to be the greatest version of your limited self
• The subconscious is as important as the foundations of a house
• Until you get to the deep-seated programming that really was created during the formative years of our childhood… you’ve got to be able to access what are the parameters that a human being currently functions within
• You have become the architect of your own misery
• Life will continue to help you to see what’s going on in your subconscious. It’s just, are you paying attention?

ON BELIEF & IDENTITY

• The number one priority and prerogative of any ego is to be right
• Past hurt informs future fear
• I make the distinction between that which is inherent versus that which is inherited
• You are not a problem to be solved, but a miracle waiting to unfold
• Where there’s smoke, there’s fire (referring to how surface symptoms reveal subconscious patterns)

ON PRESENT MOMENT & HAPPINESS

• Rather than hoping and waiting for this aspirational future where we think we’re going to be happy, what about if you could just consider the possibility of being happy today?
• If you don’t create a beautiful future, your brain will do it for you and it’s not good
• Nothing is either good nor bad, only thinking makes it so (quoting Shakespeare in context)
• It’s not difficult. You’re just stiff (yoga metaphor for mental constraints)

ON INQUIRY & AWARENESS

• It takes somebody who’s willing either to get reflection from somebody who knows how to listen in a powerful way, or to be able to sit still long enough to really inquire
• What is possible when we can have a little bit more compassion for people
• Your thoughts create your reality. Change your thoughts, change your life

ON THE EGO & SURVIVAL

• Human beings currently are designed to survive. Everything is a potential perceived threat
• As we function within constraints, we live a life predominantly based on survival instincts
• Happiness is a subjective experience that is really based on the ego’s perception of getting what it wants. So it’s transitory

Peter Crone, known as “The Mind Architect,” works with elite athletes, entrepreneurs, and leaders to dissolve limiting beliefs and redesign the subconscious mind that drives behavior, helping people move from limitation and stress to freedom and joy.​​​​​​​​​​​​​​​​