197 Proven Business Plans from The Koerner Office × My First Million
Curated for Start Early Today readers
| Chris Koerner has started over 75 companies — some worth $1M–$10M+, many failed. What he’s distilled here is a living library of unconventional, low-overhead, often highly profitable business concepts. This curated vault is organized for clarity and quick discovery. |
The full toolkit — including all linked business plans and tools — is available at the source document below. All plans are free:
→ Download the Full Koerner Office × MFM Free Toolkit (PDF)
Part I — The Entrepreneur’s Toolbox
Essential tools Chris uses to start and grow every business. Links live in the full PDF above.
Website Builders
Stupid cheap drag-and-drop website builder — ideal for most new projects
AI-built website platform for local/home service businesses — managed by humans, built by AI
Marketing Hacks
Free cold email guide + recommended software
Free scraping guide + preferred scraping software
Email list validation tool — always validate before sending
Inbox warm-up tool — warm up before cold outreach
Best software for marketing growth hacks
Infrastructure & Growth
Best white label platform — launch a marketing agency or SaaS
Incorporate your business — protect yourself legally
Find a low-cost overseas virtual assistant
Email capture before people join your Facebook group
CRM — a Hubspot alternative that won’t drain you
Part II — 197 Business Plans, Organized by Category
Every plan below links to the original free resource. Browse by interest, or search for a keyword.
Food & Beverage
1. Farmer’s Market Pizza Business Plan
2. Coffee in Waffle Cones Business Plan
3. Frozen Banana Shop Business Plan
4. Freeze-Dried Candy Business Plan
5. Fresh Orange Juice Vending Machine Business Plan
6. Egg Vending Machine Business Plan
7. Meat Vending Machine Business Plan
8. Protein Vending Machine Business Plan
9. Perfume Vending Machine Business Plan
10. Cotton Candy Vending Machines
11. On-Your-Honor Bakery Stand Business Plan
12. Toy-Themed Coffee Shop with Sandbox
13. Smoothie Bike Business Plan
15. Frozen Fruits Business Plan
16. Firewood Sales at Beach Business Plan
Experiences & Events
1. Floating Igloo Dining Experience
2. Floor is Lava Experience Business Plan
3. Cute Animal Experience Business Plan
4. Human Claw Machine Business Plan
5. Drone Quidditch Arena & Events Business Plan
6. Glow in the Dark Skeet Shooting Business Plan
7. Floating Green Hole in One Golf Challenge
8. Water-Free Surfing Simulator Details & Business Plan
9. Tractor-Pulled Inner Tube Rides Business Plan
10. Flyboard Snow Lift Experience Rental Business Plan
11. Mobile Bubble Play Party Business Plan
12. Experience-Based Restaurant with a Unique Twist Business Plan
13. Moms’ Creative Escape Business Plan
14. Shore Excursions Business Plan
15. Tide Pool Tours Business Plan
Rentals & Mobile Services
1. Hot Tub Boat Rental Business Plan
2. Mobile Basketball Hoop Rental Business Plan
3. Jet Kart Lake Rental Business Plan
4. Mobile Sauna & Cold Plunge Rental Business
5. Mobile Contrast Therapy – Sauna & Cold Plunge Van Business Plan
6. Cold Plunge + Sauna, Pergola and Stock Tank Business
7. Bounce House Rental Business Plan
8. Inflatable Tent Rental Business Plan
9. Portable Photo Room Rental Business Plan
10. Portable Laser Engraved Photo Booth Business Plan
11. Wedding Tent and Fabric Ceiling Rental Business
12. Luxury Wedding Bathroom Trailer Rentals Business Plan
13. Washer and Dryer Rental Business Plan
14. Unique Pod Airbnb Rentals Business Plan
15. Inflatable Airbnb Experience Business Plan
18. Mobile Gas Delivery Service Business Plan
19. Mobile Dog Gym Business Plan
20. Mobile Pop-Up Retail for Niche Books and Collectibles Business Plan
Handmade, Artisan & Custom Products
1. Custom Handmade Hat Business Plan
2. Custom Bespoke Sweatshirts Business Plan
3. Custom Niche Sweatshirt Business
4. Luxury Handmade Custom Boots Business Plan
5. Custom Metal Artwork for Auto Repair Shops
6. Handcrafted Luxury Door Knockers Business Plan
7. Custom Table Backyard Business Plan
9. Custom Husky Carts Business Plan
10. Upcycled Barrel Furniture Business
11. Fantasy-Themed Furniture Business Plan
12. Artisan Products Business Plan
13. Scaling Artisan Products to a Global Market Business Plan
14. Cedar Planter Box Business Plan
15. Instagrammable Candle Business Plan
16. Custom Candle Business Plan
17. Food-Themed Candles Business Plan
18. Gigantic Candles Business Plan
19. Unique Candle Holder Business Plan
20. Wizard-Faced Willow Trees Business Plan
21. Preserved Flower in Oil Business Plan
22. Paper Mache Dog Pinata Business Plan
23. Custom Dog Fur Yarn & Accessories Business Plan
24. Custom Memorial Pet Keepsakes Business Plan
25. Handmade Seashell Phone Cases Business Plan
26. Engine Block Coffee & Fire Tables
27. Charcuterie Cart Business Plan
28. Charcuterie Wall Business Plan
29. Hand Casting Service Business Plan
31. Modular Tiny Homes Business Plan
32. Modular Fishing Kayak Business Plan
33. Miniature Construction Kits for Men Business Plan
34. Record Player Kits for Kids Business Plan
Health, Wellness & Fitness
1. Golf Simulator Business Plan
2. Accessible Golf – The Next Pickleball of Sports
3. Gamified Gym Membership & Fitness Business Plan
4. Lymphatic Drainage & Body Sculpting Detox Clinic Business Plan
5. Personal Training Business Plan
6. Productivity Coaching & Time Management Training Business Plan
7. Sleep Consultant Business Plan
8. Mobile Nail Salon Business Plan
9. Hanging Exercise Business Plan
10. Dog-Powered Bicycle Business Plan
Outdoor, Home & Landscaping
1. Backyard Golf Course Design and Installation Business Plan
2. Aeroponic Vertical Farming Business Plan
3. Tulip Planting Landscaping Business Plan
4. Robot Lawn Mower Landscaping Service Business Plan
5. Underground Storm Shelters & Underground Refrigeration Units Business Plan
6. Thatch Roof Installation and Repair Business Plan
7. Concrete Leveling Business Plan
8. Line Striping Business Plan
9. Channel Letter Sign Repair Business Plan
10. Fire-Resistant Home Defense Sprinkler Business Plan
11. Wall TV Installation Business Plan
12. Salon Overhead Track Systems Installation Business Plan
14. Fabric Ceilings for Pergolas Business Plan
15. Kid-Friendly Indoor Climbing Walls Business Plan
16. Backyard Golf Course Design and Installation Business Plan
17. Custom Fish Tank Design & Installation Business Plan
18. Pet Pocket Door Installation Business Plan
19. Airbnb Wall Mural Design Business Plan
Tech, Digital & AI
1. AI-Powered T-Shirt Business Plan
2. AI-Powered Free-to-Paid Furniture Flipping Business Plan
3. Digital Car Advertising Network Business Plan
4. Augmented Reality Art Marketing Business Plan
6. QR Code Marketing Business Plan
8. ATM Business
Marketing, Business & Ecommerce
1. Guerrilla Marketing Strategy
2. Low-Cost Street Advertising Business Plan
3. Reverse Graffiti Advertising Business Plan
4. Buc-ee’s Viral Marketing Hack
5. Viral Polarizing Product Business Plan
6. Viral Product & Content Business Plan
7. Testing and Scaling Viral DIY Products
8. Importing & Selling Viral Products Before Manufacturing Business Plan
9. Selling Lost Child Wristbands Outside Theme Parks Business Plan
10. Gag Gift Land Sales Business Plan
11. Scaling From Resale to a Sustainable Business Plan
12. Low-Cost Outdoor Product Business Plan
13. Problem-Solving Products for Convenience and Time-Saving
14. Ultra-Premium Products Business Plan
15. Accessories and Add-Ons for Cult Grills Business Plan
16. Navigating Reddit Business Plan
17. Scraped Top 1,000 Skool Sites
18. Google Trends Scrape for Most Searched Business Niches
19. Membership Discount Business Plan
Unique & Novelty Concepts
1. Corn Pit Play Area Business Plan
4. Rescue Ready Ladder Business Plan
5. Beach Feet Rinse Bag Business Plan
6. Couple Gloves Business Plan
8. Puffy Face Reduction Bands (PFS Bands) Business Plan
9. Modern Baby Jumpers for the Social Media Age Business Plan
10. Sunlight Simulation Lamps for Pets Business Plan
11. Airbag Safety Vests for Motorcyclists Business Plan
12. One-Wheel Strollers at Trailheads Business Plan
13. Used Culvert Resale Business Plan
14. Rent-A-Chicken Business Plan
15. Vacuum-Sealed, Compressed Couch Business Plan
17. Baby Photography Business Plan
18. Coral Reef-Inspired Pool Accessories
Weddings & Special Events
1. Epic Weddings LLC Business Plan
2. Luxury Wedding Bathroom Trailer Rentals Business Plan
3. Wedding Arch Business Tools
4. Wedding Tent and Fabric Ceiling Rental Business
5. Custom Tailgate Carts for Game Day Business Plan
6. Mobile Wine/Beer Tasting Tour Business Plan
7. Christmas Decoration Business Plan
8. Inflatable Santa Claus Advertising Business Plan
About Chris Koerner
Chris has started over 75 companies and sold three of them for 7+ figures. His mission is to help people quit their jobs and build businesses of their own. He sells nothing — the toolkit is free.
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