The 1-Page Marketing Plan Book Summary: Allan Dib’s Proven 9-Step Framework to Get New Customers, Make More Money, and Stand Out (Over 1 Million Copies Sold)

What is The 1-Page Marketing Plan? Complete Book Overview

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd is an international bestselling book by serial entrepreneur and “rebellious marketer” Allan Dib, first published in 2016 and revised/updated in 2021. With over 1 million copies sold and translations into 40+ languages, this book has revolutionized how entrepreneurs approach marketing.

Unlike dense marketing textbooks filled with theory, Dib’s book offers a streamlined, actionable framework: a single-page template divided into nine squares that guides you through the entire marketing process. As featured in Huffington Post’s “Top 10 Marketing Books for Small-to-Medium-Sized Businesses,” this practical guide is designed for busy entrepreneurs who need results, not just knowledge.

The book’s revolutionary promise is simple: Stop doing random acts of marketing and start following a reliable plan for rapid business growth. Whether you’re just starting out or running an established business, this framework provides the fastest way to create a marketing plan that actually works.

About Allan Dib: The Serial Entrepreneur Behind the Framework

Allan Dib is a serial entrepreneur, #1 bestselling author, and sought-after marketing speaker who has built, scaled, and successfully exited multiple multimillion-dollar businesses across IT, telecommunications, and marketing industries.

Allan Dib’s Entrepreneurial Journey

Early Beginnings:

• Started as an entrepreneur in his early twenties after realizing traditional employment wasn’t for him
• Passionate about computers and technology from his teenage years
• Launched his first business in the IT industry

Major Business Successes:

1. IT Company – Took 10 years to scale and successfully exit
2. Telecommunications Company – Grew from startup to being named in Australia’s Business Review Weekly (BRW) Fast 100 List in just 4 years, competing against multibillion-dollar multinational competitors

Transition to Lifestyle Business:
After hitting a wall with the high-pressure tech industry, Dib created a vision board that included:

• Never wearing a suit for work again
• Office with a great view of the bay
• Working no more than 30 hours per week

This led to the founding of Successwise in 2016, a virtual marketing consulting business that helps entrepreneurs worldwide build internal marketing capabilities.

Allan Dib’s Books and Impact

1. The 1-Page Marketing Plan (2016, Revised 2021)

• Over 1 million copies sold
• Translated into 40+ languages
• Used in university classrooms nationwide
• 4.8-star rating with thousands of reviews

1. Lean Marketing (2023)

• Endorsed by Gino Wickman (author of Traction) and Mike Michalowicz (author of Profit First)
• Focuses on building scalable marketing systems
• Definitive guide for systemizing marketing

Current Work and Mission

Through Successwise and The Marketing & Business Academy, Allan:

• Provides one-on-one coaching to entrepreneurs
• Runs online marketing certification programs
• Speaks at international conferences and events
• Contributes to Forbes, Business.com, and other major publications
• Has helped over 300,000 entrepreneurs worldwide build effective marketing strategies

The Core Philosophy: Direct Response Marketing vs. Brand Marketing

Why Most Small Business Marketing Fails

According to Dib, the biggest leverage point in any business is marketing, yet most small businesses practice “marketing by accident” rather than “marketing on purpose.” They use a splattering of tactics without strategy, creating ads with “me too” qualities like company names, logos, and lists of services—none of which compel prospects to take action.

The problem? Small businesses mistakenly copy the brand-focused advertising of corporate giants like Coca-Cola and Nike, who can afford to spend millions on vague, awareness-building campaigns.

Direct Response Marketing: The Foundation

At the crux of this book is the concept of direct response marketing, which creates a direct response marketing system with three key characteristics:

1. Trackable

• Know exactly which ads generate leads and sales
• Measure ROI on every marketing dollar spent
• Cut losing campaigns and scale winners

2. Measurable

• Track specific metrics: leads, conversion rates, customer lifetime value
• Use technology to monitor where leads originate
• Make data-driven decisions, not guesses

3. Uses Compelling Copy

• Focus on benefits, not features
• Speak to customer emotions and desires
• Include clear, specific calls-to-action
• Create offers that demand response

The Marketing on Purpose Mindset

To begin marketing on purpose, make sure your message or ad has a single, clear purpose. Every piece of marketing should answer: Did it make you money? If not, it’s just expensive decoration.

The 1-Page Marketing Plan Framework: The 9-Square Canvas

The genius of Dib’s system is its simplicity. The one-page plan is divided into three phases (Before, During, After) with three elements each, creating a 9-square grid that covers your entire marketing strategy.

ACT I: THE “BEFORE” PHASE (Prospects)

Goal: Get prospects to know you and indicate interest

A prospect is someone who may not know you or your company exists. In this phase, you’re creating awareness and capturing attention.

Square 1: Selecting Your Target Market

You should avoid trying to target everyone or offering an extensive list of products and services. Instead, you should narrow in on a market segment or niche.

Why Niche Marketing Works:

• Focus limited resources on ideal customers
• Become more relevant to specific prospects
• Charge premium prices as a specialist
• Reduce competition by dominating a narrow space
• Create better messaging that resonates deeply

The Riches Are in the Niches: Instead of being a generalist, become the specialist in your chosen niche. You want to be a big fish in a small pond, not a small fish in a big ocean.

Practical Example:

• ❌ Bad: “We provide marketing services to all businesses”
• ✅ Good: “We provide marketing services exclusively to cosmetic dentists in the San Francisco Bay Area”

Action Step: Define your ideal customer avatar—their demographics, psychographics, fears, desires, and the specific language they use. Get inside their head.

For more on understanding your target audience, visit Start Early Today’s Marketing Insights.

Square 2: Crafting Your Message

Once you know WHO you’re targeting, you need to know WHAT to say to them.

Creating Your Unique Selling Proposition (USP)

A USP is a clear, compelling statement that differentiates a business from competitors. Dib stresses it should address a specific customer pain point, emphasize outcomes over features, and be easily understood.

USP Characteristics:

• Answers “Why should I buy from you versus your competitor?”
• Addresses a specific customer problem or desire
• Emphasizes outcomes and benefits, not features
• Memorable and easily communicated
• Can be delivered in 30-90 seconds (elevator pitch)

Example USP Transformations:

Coffee Shop:

• Before: “We sell coffee”
• After: “Grab a quick, handcrafted brew for your lunch break, and enjoy a complimentary pastry with your first cup!”

Plumber:

• Before: “Licensed plumber, 20 years experience”
• After: “24-hour emergency plumbing service with guaranteed arrival within 90 minutes or the service is free”

Effective Copywriting Principles:

1. Appeal to emotions first, then justify with logic
2. Focus on benefits, not features (what it does for them, not what it is)
3. Use the customer’s language, not industry jargon
4. Create urgency and scarcity when appropriate
5. Make bold, specific claims backed by guarantees
6. Use storytelling to make your message memorable

Learn more effective messaging strategies at Start Early Today’s Business Resources.

Square 3: Reaching Prospects With Advertising Media

Getting your message in front of your prospects is often the most expensive part of marketing. The key question is: Did the marketing make you money?

Critical Marketing Principle:
What gets measured, gets managed. Be ruthless with ad spend—cut the losers and scale the winners.

Advertising Media Options:

Digital Channels:

• Google Ads – Target people actively searching for solutions
• Facebook/Instagram Ads – Highly targeted based on demographics and interests
• LinkedIn Ads – Ideal for B2B marketing
• YouTube Ads – Video content for product demonstrations
• Email Marketing – Direct communication with interested prospects
• Content Marketing – Blog posts, podcasts, videos that attract ideal customers

Traditional Channels:

• Direct Mail – Still highly effective for local businesses
• Print Advertising – Industry magazines, local newspapers
• Radio/TV – When targeting specific geographic areas
• Networking Events – Building relationships in person
• Strategic Partnerships – Joint ventures with complementary businesses

The Multi-Channel Approach:
Test multiple channels, track results meticulously, and double down on what works. Most successful businesses use 3-5 marketing channels simultaneously.

Important Note: The goal of advertising in the “Before” phase is NOT to make an immediate sale—it’s to capture interest and generate leads.

ACT II: THE “DURING” PHASE (Leads)

Goal: Convert interested prospects into paying customers

A lead is someone who has indicated interest by providing contact information. This is where most businesses drop the ball—they generate leads but fail to nurture and convert them.

Square 4: Capturing Leads

Dib emphasizes creating “lead magnets” (e.g., free guides, webinars) in exchange for contact information.

Why Lead Capture Matters:

Most people aren’t ready to buy immediately. Instead of selling right away, provide an easy call to action to show interest. By capturing contact information, you can:

• Follow up with prospects over time
• Build trust through valuable content
• Be top-of-mind when they’re ready to buy
• Dramatically increase conversion rates

Effective Lead Magnets:

1. Educational Content

• Free reports or guides
• Checklists and templates
• Video tutorials or webinars
• Case studies or white papers

1. Tools and Resources

• Free trials or demos
• Calculators or assessments
• Software tools or apps
• Templates or swipe files

1. Experiences

• Free consultations or audits
• Live workshops or events
• Exclusive community access
• Preview or sample products

Lead Magnet Best Practices:

• Make it niche-specific and highly valuable
• Solve a quick win problem
• Provide immediate access (instant download)
• Require only essential information (name and email, not entire life story)

Technology for Lead Capture:

• Landing page builders (Leadpages, Unbounce, ClickFunnels)
• Email marketing platforms (Mailchimp, ConvertKit, ActiveCampaign)
• CRM systems (HubSpot, Salesforce, Zoho)
• Form builders (Typeform, Google Forms, Gravity Forms)

Discover more lead generation tactics at Start Early Today.

Square 5: Nurturing Leads

This is where the magic happens—turning cold leads into warm prospects ready to buy.

The Nurture Sequence:

Most sales require multiple touchpoints before conversion. Research shows it typically takes 7-12 touchpoints before a prospect becomes a customer. Yet most businesses give up after 1-2 attempts.

Email Nurture Campaign Strategy:

Week 1-2: Education and Value

• Day 1: Welcome email + deliver lead magnet
• Day 3: Educational content related to their problem
• Day 7: Success story or case study
• Day 10: Helpful tips and resources

Week 3-4: Building Trust

• Day 14: Address common objections
• Day 17: Behind-the-scenes or founder story
• Day 21: Expert insights or industry trends
• Day 24: Social proof (testimonials, reviews)

Week 5+: Sales Conversation

• Day 28: Special offer or limited-time discount
• Day 31: Scarcity reminder
• Day 35: Final call-to-action

Nurture Best Practices:

1. Provide genuine value in every communication
2. Tell stories that illustrate transformation
3. Use automation to scale personal communication
4. Segment your list based on interests and behavior
5. Test and optimize subject lines, content, and timing

Multi-Channel Nurturing:

• Email sequences (primary channel)
• Retargeting ads (Facebook, Google)
• SMS/text messages (for time-sensitive offers)
• Direct mail (physical mail stands out)
• Phone calls (high-value prospects)
• Social media engagement

Square 6: Sales Conversion

The moment of truth—asking for the sale and handling objections.

Positioning for Premium Prices:

Allan Dib argues that effective positioning is vital for building trust and justifying higher prices in sales conversion. When you’ve positioned yourself correctly through targeting, messaging, and nurturing, price objections virtually disappear.

The Sales Conversion Process:

1. Qualify the lead – Ensure they’re a good fit
2. Understand their problem – Ask questions, listen actively
3. Present your solution – Connect features to their specific needs
4. Handle objections – Address concerns with empathy
5. Ask for the sale – Be direct and confident
6. Make it easy – Remove friction from the buying process

Common Objections and Responses:

“I need to think about it”

• Response: “I understand. What specifically would you like to think about? Is it the price, the timing, or something else?”

“It’s too expensive”

• Response: “I appreciate you being straightforward. Let me ask—too expensive compared to what? And have you calculated the cost of not solving this problem?”

“I need to discuss with my partner/team”

• Response: “That makes sense. What concerns do you think they’ll have? Let’s address those now so you’re prepared.”

Sales Conversion Tactics:

• Risk Reversal – Offer strong guarantees (money-back, satisfaction, results-based)
• Payment Plans – Break large purchases into installments
• Bundling – Package services/products for higher value
• Upsells/Cross-sells – Offer complementary products
• Urgency – Limited-time bonuses or pricing
• Social Proof – Share testimonials during the sales process

For more sales strategies, check out Start Early Today’s Business Growth Resources.

ACT III: THE “AFTER” PHASE (Customers)

Goal: Transform customers into raving fans who buy repeatedly and refer others

This is the most neglected phase—yet it’s where the real profit lives. Acquiring a new customer costs 5-7x more than retaining an existing one.

Square 7: Delivering a World-Class Experience

Allan notes that people buy what they want, but often they don’t know what they need. As someone creating a tribe, it’s your responsibility to ensure that beyond the sale the customer gets value from your product or service.

Creating Wow Moments:

The goal is to exceed expectations at every touchpoint. This often means “spoon-feeding the process of getting results.”

World-Class Delivery Strategies:

1. Onboarding Excellence

• Welcome package or kit
• Step-by-step implementation guide
• Personal check-in calls
• Quick wins in first 24-48 hours

1. Proactive Communication

• Set clear expectations
• Update customers on progress
• Solve problems before they complain
• Ask for feedback regularly

1. Surprise and Delight

• Unexpected bonuses or upgrades
• Personalized thank-you notes
• Birthday or anniversary recognition
• Exclusive customer-only perks

1. Results Acceleration

• Implementation support
• Training and education
• Community access
• Accountability systems

Using Technology to Scale Service:

A theme of this book is that technology can and should be used to do the heavy lifting in your business. But it must be used to reduce friction, not create it.

Think of each technology tool as an employee—set KPIs, track performance, and “fire” technology that doesn’t deliver value.

Square 8: Increasing Customer Lifetime Value (CLV)

What gets measured, gets managed. Measuring, managing and improving your numbers daily, weekly or monthly is key to building a high growth business.

The Four Key Marketing Numbers:

1. Number of Leads – How many prospects enter your funnel
2. Conversion Rate – Percentage who become customers
3. Average Transaction Value – How much each customer spends
4. Number of Transactions – How often they buy

The 10% Improvement Multiplier:

If you improve leads, conversion rate, and average transaction value by just 10% each you can increase your actual profit hundreds of percentage points.

Example:

• Starting: 1,000 leads × 10% conversion × $100 average = $10,000
• After 10% improvements: 1,100 leads × 11% conversion × $110 average = $13,310
• Result: 33.1% profit increase from just 10% improvements!

Strategies to Increase Customer Lifetime Value:

1. Raise Your Prices

• Most businesses are underpriced
• Test 10-20% price increases
• Position value, not just features
• Serve fewer customers at higher margins

2. Upsell and Cross-Sell

• Offer premium versions
• Bundle complementary products
• Create product ladders (good-better-best)
• Suggest relevant add-ons

3. Subscription/Continuity Programs

• Monthly membership programs
• Subscription boxes
• Retainer agreements
• Consumable product auto-ship

4. Reactivation Campaigns

• Win back lapsed customers
• “We miss you” offers
• Survey why they left
• Special comeback incentives

5. Ascension Ladder

• Entry-level products ($10-100)
• Core offerings ($100-1,000)
• Premium services ($1,000-10,000)
• VIP/Concierge ($10,000+)

Learn how to maximize customer value at Start Early Today.

Square 9: Orchestrating and Stimulating Referrals

Many business owners hope for referrals but do not have a system in place for making them happen.

The Referral System:

Referrals are the highest-quality leads because they come pre-sold on your value. Yet most businesses leave referrals to chance.

Creating a Referral Culture:

1. Ask Directly

• “Who do you know that could benefit from this?”
• Best time: Right after delivering great results
• Make it specific, not general

1. Make It Easy

• Provide referral cards or links
• Write the introduction for them
• Create shareable content
• Use referral software

1. Incentivize Referrals

• Referral rewards or commissions
• Two-sided incentives (both parties benefit)
• Tiered rewards for multiple referrals
• Non-monetary recognition (status, access)

1. Create a Referral Program

• Affiliate or partner programs
• Customer ambassador programs
• VIP referral clubs
• Contest or gamification

Referral Activation Strategies:

The 3-Step Referral Ask:

1. Set the stage: “We grow our business primarily through referrals from happy customers like you”
2. Make specific ask: “Who do you know in [specific niche] who struggles with [specific problem]?”
3. Facilitate introduction: “Would you be comfortable making an introduction, or should I reach out and mention your name?”

Strategic Partnerships:
Build relationships with complementary businesses that serve your target market. Create formal referral agreements where you exchange qualified leads.

Building Your Referral System:

• Systematize the ask (scripts, timing, training)
• Track referral sources
• Thank and recognize referrers
• Close the loop (tell them what happened)

Discover more growth strategies at Start Early Today’s Entrepreneur Hub.

How to Create Your 1-Page Marketing Plan: Step-by-Step

Download the Template

Dib provides a blank 1PMP canvas you can use for creating your own personal 1-Page Marketing Plan. You should print it out and eat that frog of filling it in as you read the book.

Template Resources:

• Official Successwise Template
• Included with book purchase
• Available as free download from various sources

Fill In Your 9 Squares

Work through each square methodically:

BEFORE Phase:

1. Target Market – Define your ideal customer avatar
2. Message – Craft your USP and core messaging
3. Media – Select 3-5 advertising channels to test

DURING Phase:

4. Lead Capture – Create your lead magnet and landing page
5. Nurture – Build your email sequence and follow-up system
6. Sales Conversion – Design your sales process and handle objections

AFTER Phase:

7. Deliver – Map your customer onboarding and wow moments
8. Increase CLV – Plan upsells, pricing increases, and retention
9. Referrals – Create your referral system and partnership strategy

Implement and Test

Start with the “Before” phase, get leads flowing, then optimize the “During” and “After” phases. Don’t try to perfect everything at once—launch with “good enough” and improve based on real data.

Review and Refine

Schedule quarterly reviews of your 1-Page Marketing Plan:

• What’s working? (Scale it)
• What’s not working? (Kill it or fix it)
• What’s changed? (Market, competition, business goals)
• Where are the biggest opportunities?

Key Marketing Principles from The 1-Page Marketing Plan

1. Marketing is the Fastest Path to Money

Dib summarizes marketing as the “fastest path to the money”. Without effective marketing, even the best products or services will struggle to find customers.

2. Systems Trump Tactics

Random acts of marketing lead to random results. Build a systematic, repeatable process that consistently generates leads and customers.

3. The 80/20 Principle (Pareto Principle)

Dib applies the 80/20 rule to prioritize high-impact tasks: focusing on the top 20% of activities (e.g., niche marketing, USP refinement) that drive 80% of results.

Focus on the 20% of marketing activities that generate 80% of results:

• 20% of customers generate 80% of profit
• 20% of marketing channels generate 80% of leads
• 20% of products generate 80% of revenue

4. People Buy What They Want, Not What They Need

Position your offering around desires and emotions, not just logical needs. People make emotional buying decisions and justify with logic afterward.

5. Farming vs. Hunting

Back to the idea of farming vs. hunting, successful entrepreneurs not only work to acquire new customers but spend time and effort turning current customers into raving fans.

• Hunting – Constantly chasing new customers (expensive, exhausting)
• Farming – Nurturing relationships, creating repeat buyers and referrals (profitable, sustainable)

6. You’re Not in the Business You Think You’re In

You’re not in the product or service business—you’re in the marketing business. Exceptional products without marketing fail. Mediocre products with great marketing succeed.

7. Differentiate or Die

In crowded markets, being “better” isn’t enough. You must be different and clearly communicate that difference through your USP.

8. Leadership is an Attractive Quality

Leadership is an attractive quality and people want to be led. Don’t just serve customers—lead them to transformation. Take a strong position and guide them toward results.

Who Should Read The 1-Page Marketing Plan?

This Book is Perfect For:

Small Business Owners

• Struggling with marketing that doesn’t produce results
• Overwhelmed by marketing complexity
• Need a simple, actionable framework
• Want to build marketing systems, not just tactics

Entrepreneurs and Startups

• Launching new businesses
• Need rapid customer acquisition
• Limited marketing budgets
• Want proven frameworks, not experiments

Solo Professionals and Consultants

• Coaches, consultants, freelancers
• Service-based businesses
• Need consistent lead generation
• Want to escape the “feast or famine” cycle

Marketing Managers

• Responsible for company marketing strategy
• Need to prove ROI on marketing spend
• Want structured, systematic approach
• Building marketing departments

Sales Teams

• Understanding the full customer journey
• Creating better alignment between marketing and sales
• Improving lead quality and conversion rates

Visit Start Early Today for more entrepreneurship resources.

This Book May Not Be For:

Large Enterprise Companies

• Some argue it oversimplifies complex marketing concepts or lacks depth for large enterprises
• May need more sophisticated marketing frameworks
• Different organizational structures and approval processes

Brand Marketers in Corporate Settings

• Focused on awareness and brand-building
• Long sales cycles (years)
• Not directly responsible for ROI

Those Seeking Theoretical Knowledge

• Unlike theory-heavy textbooks, Dib’s approach is tactical and streamlined. It focuses on actionable steps over academic concepts
• Academics or researchers
• People who want comprehensive marketing theory

Common Criticisms and How to Address Them

“It’s Too Simple”

Criticism: The framework oversimplifies complex marketing.

Response: Simplicity is the goal. Most reviewers agree it delivers exceptional value for small businesses seeking a foundational strategy. Complexity kills execution. Start simple, then add sophistication.

“Direct Response Doesn’t Work for My Industry”

Criticism: Some industries need brand-building, not direct response.

Response: The framework adapts to any industry by emphasizing niche targeting, relationship-building, and customer retention. Examples include consultancies using lead magnets like free audits or templates. Every business needs customers now—direct response gets them.

“I Don’t Have Time to Implement All Nine Squares”

Criticism: The framework seems overwhelming to implement.

Response: Start with Squares 1-3 (Before Phase). Get leads flowing first, then optimize the rest. Progress beats perfection. Many businesses see results from just implementing the first three squares.

The 1-Page Marketing Plan vs. Other Marketing Books

The 1-Page Marketing Plan vs. Building a StoryBrand (Donald Miller)

Building a StoryBrand:

• Focus on messaging and positioning through story
• The hero’s journey framework
• Clarifying your message
• More philosophical approach

The 1-Page Marketing Plan:

• Complete marketing system from awareness to referral
• Nine-step implementation framework
• Tactical and actionable
• More systematic approach

To learn more about turning your message into a compelling story, check out the book, Building a StoryBrand.

The 1-Page Marketing Plan vs. Traction (Gino Wickman)

Traction:

• Entrepreneurial Operating System (EOS)
• Full business operations framework
• Six key components
• Organizational focus

The 1-Page Marketing Plan:

• Marketing-specific framework
• Customer acquisition and retention
• Nine marketing components
• Growth-focused

Both books complement each other well for building a complete business system.

The 1-Page Marketing Plan vs. The Ultimate Sales Machine (Chet Holmes)

The Ultimate Sales Machine:

• Sales optimization focus
• Dream 100 targeting strategy
• Training and discipline emphasis
• Corporate sales approach

The 1-Page Marketing Plan:

• Marketing system focus
• Full customer journey
• Small business orientation
• Systematization emphasis

Where to Buy The 1-Page Marketing Plan

Purchase Options

Amazon

• Hardcover, paperback, Kindle, and Audible audiobook
• Prime shipping available
• Highest number of customer reviews
• Best price competition

Successwise Official Website

• Direct from author’s company
• May include bonus materials
• Support the author directly

Barnes & Noble

• In-store pickup available
• Member discounts
• eBook and audiobook options

Bookshop.org

• Support independent bookstores
• Same formats available
• Socially conscious purchasing

Audible

• Audiobook narrated by Allan Dib
• Perfect for commuters and busy entrepreneurs
• Includes PDF template

OverDrive

• Free library lending
• Digital and audio formats
• Check your local library system

Bulk Orders:
Many businesses purchase copies for their entire team. Contact BookPal or Gray + Miller Agency for bulk orders, speaking engagements, or customized programs.

Bonus Resources and Further Learning

Official Resources

Successwise Website

• Free marketing resources and articles
• 1-Page Marketing Plan template downloads
• Information on coaching and certification programs
• Marketing & Business Academy access

Allan Dib on LinkedIn

• Daily marketing insights
• Connect directly with Allan
• Community discussions

The Successwise Blog

• In-depth marketing articles
• Implementation guides
• Case studies and success stories

Complementary Learning

Podcasts Featuring Allan Dib:

Related Resources and Further Reading
Official Allan Dib Resources
∙ Successwise – Allan Dib’s Company
∙ The Marketing & Business Academy
∙ Allan Dib on LinkedIn
Marketing Tools and Platforms
∙ HubSpot – CRM and marketing automation
∙ Mailchimp – Email marketing platform
∙ ClickFunnels – Landing pages and sales funnels
∙ Google Analytics – Website tracking and analytics
∙ SEMrush – SEO and competitive research
Complementary Books
∙ Lean Marketing by Allan Dib
∙ Building a StoryBrand by Donald Miller
∙ Profit First by Mike Michalowicz
∙ Traction by Gino Wickman
∙ DotCom Secrets by Russell Brunson
Business Growth Resources
∙ Start Early Today – Entrepreneurship resources and actionable guides
∙ Entrepreneur.com – Business news and advice
∙ Small Business Trends – Tips for small business owners
∙ Forbes Small Business – Insights and strategies

• The Marketing Book Podcast with Douglas Burdett
• The Entrepreneurship Elevated Podcast with Mike Michalowicz
• Various marketing and business podcasts

Courses and Programs:

• Marketing & Business Academy (online training)
• 1-Page Marketing Plan Certification Program
• One-on-one coaching with certified coaches

Additional Reading:

1. Lean Marketing by Allan Dib (sequel focusing on systems)
2. Lean Marketing by Allan Dib (sequel focusing on systems)
3. Profit First by Mike Michalowicz
4. Building a StoryBrand by Donald Miller