The Bowhunter Who Runs 240-Mile Ultramarathons: Complete Cameron Hanes Guide (Undeniable + Endure + Keep Hammering Philosophy)

Introduction: Why Cameron Hanes Proves Ordinary People Can Become Extraordinary

“Nobody cares. Work harder.”

This brutal, liberating truth from Cameron Hanes—bowhunter, ultra marathon runner, bestselling author, and relentless advocate for pushing human limits—cuts through modern self-help fluff and gets to the core of achievement: Nobody is coming to save you. The work is yours to do.

Unlike athletes born with genetic gifts or trust-fund kids starting with advantages, Cameron Hanes started as a regular guy from Eugene, Oregon, working in a plywood mill, then for the city water department. At 19, he picked up a bow. At 57, he’s completing 240-mile ultramarathons through deserts, hunting elk in the backcountry with a level of fitness most 20-year-olds can’t match, and inspiring over 2 million Instagram followers with his “Keep Hammering” philosophy.

What makes Hanes’ story powerful isn’t superhuman talent—it’s superhuman work ethic. His friendship with Joe Rogan brought him mainstream attention, his books Endure (New York Times bestseller) and Undeniable have sold hundreds of thousands of copies, and his Keep Hammering Collective podcast reaches millions.

This complete guide explores Cameron Hanes’ 50+ most powerful life lessons, the complete frameworks from Endure and Undeniable, his training philosophy, bowhunting mastery, and how you can apply his relentless approach to achieve your own version of undeniable success.

Who Is Cameron Hanes?

Full Name: Cameron R. Hanes
Born: February 10, 1967, Eugene, Oregon
Age: 57
Known For: Bowhunting, ultramarathon running, “Keep Hammering” philosophy
Books: Endure (2022), Undeniable (2024), Backcountry Bowhunting (2010)
Website: cameronhanes.com
Social Media: @cameronrhanes (2M+ Instagram followers)

Cameron Hanes is a bowhunter, ultramarathon runner, author, and motivational figure who has redefined what it means to prepare for success through relentless daily work. He’s proof that ordinary people can achieve extraordinary things through extraordinary effort.

His Background and Journey

Early Life in Eugene, Oregon:
Born February 10, 1967, in Eugene, Oregon, Cameron grew up in a household that wasn’t always happy. His father Robert Hanes was a track coach at South Eugene High School and friends with legendary Olympic high jumper Dick Fosbury (inventor of the “Fosbury Flop”). Young Cameron heard stories of athletic greatness but witnessed domestic challenges that would later fuel his drive.

Blue-Collar Beginnings:
Before becoming a full-time bowhunter and athlete, Hanes worked:

Plywood mill in early career
City of Eugene Water Department for years
Regular jobs with regular pay, nothing glamorous

This blue-collar foundation is central to his identity. He wasn’t handed opportunities—he created them through work.

Finding Bowhunting at 19:
At age 19, Cam picked up a bow and was immediately captivated by the challenge. Unlike rifle hunting where you can shoot from hundreds of yards away, bowhunting demands:

Getting within 40 yards or less of your quarry
Perfect shot placement for ethical kills
Supreme physical fitness to navigate brutal terrain
Mental toughness to endure failed hunts

For Cam, bowhunting wasn’t just a seasonal hobby—it became a year-round obsession requiring constant preparation.

The Training Evolution:
Hanes realized early that success in the mountains wasn’t about luck—it was about fitness. If he wanted to hunt elk in steep, remote terrain at 10,000+ feet elevation, he needed to be in better shape than anyone else.

This led him to:

Running: Started with local races, progressed to marathons
Ultramarathons: 50-milers, 100-milers, eventually 200+ mile races
Strength training: Daily lifting to complement running
Archery practice: Shooting thousands of arrows annually

The Joe Rogan Connection:
Hanes’ friendship with comedian and podcast host Joe Rogan brought him mainstream attention. Rogan, an avid bowhunter himself, recognized Hanes’ extraordinary dedication and featured him multiple times on The Joe Rogan Experience podcast.

These appearances introduced millions to Hanes’ philosophy: outwork everyone, make no excuses, keep hammering.

Building a Movement:
What started as personal pursuit became a movement:

2M+ Instagram followers inspired by his daily training posts
Keep Hammering brand: apparel, gear, philosophy
Keep Hammering Collective podcast: weekly conversations with elite performers
Bestselling books: Sharing lessons from decades of pushing limits

Current Life at 57

At an age when most people are slowing down, Cameron Hanes is:

Running 200+ mile ultramarathons (finished Moab 240 in 2023)
Hunting elk in the backcountry every season
Training 2-3 hours daily (running, lifting, archery)
Inspiring millions through content and speaking
Operating cameronhanes.com and selling Keep Hammering gear

Family:

Wife: Tracey Hanes (married since early career)
Sons: Tanner Hanes, Truett Hanes, and Taryn Hanes
His sons have followed his path, with Truett becoming famous as the “marathoner in jeans” who ran 2:29 marathons and set pull-up world records

The Philosophy: Keep Hammering

“Keep Hammering” isn’t just a catchy slogan—it’s Hanes’ entire approach to life:

Show up every day regardless of feelings
Do the work when nobody’s watching
Embrace suffering as the path to growth
Never quit on your long-term goals
Make yourself undeniable through results

The 50+ Most Powerful Cameron Hanes Life Lessons

FROM UNDENIABLE: HOW TO REACH THE TOP AND STAY THERE

1. Nobody Cares. Work Harder.

“Nobody cares. Work harder.”

This is Hanes’ most famous mantra and the brutal truth that liberates high achievers. Nobody is coming to motivate you, save you, or hand you success. The world doesn’t care about your potential—only your results.

Key Takeaway: Stop waiting for external motivation or sympathy. Take radical responsibility for your outcomes and outwork your competition.

2. You Become Undeniable Through Results, Not Words

“I like people who put themselves in a position to become undeniable at what they do. You might not like me, but you cannot deny the work I put in and the results to show for it. You can say whatever the fk you want, but I want to be undeniable and how it makes you feel is no factor.”**

Undeniable means your results speak so loudly that opinions become irrelevant. People might not like your personality, methods, or style—but they can’t deny your achievements.

Key Takeaway: Build a body of work so impressive that critics have no ground to stand on. Let results silence doubters.

3. You Become the Best By Learning From Others

Hanes profiles outliers in Undeniable—people who’ve reached the pinnacle in their fields:

Andrew Huberman (neuroscientist)
Courtney Dauwalter (ultrarunner)
David Goggins (Navy SEAL, ultrarunner)
Jocko Willink (Navy SEAL, leadership expert)
And many more

Key Takeaway: Study the best. Extract principles from their journeys. Apply those lessons to your own path.

4. Uncommon Amongst Uncommon

Hanes uses David Goggins’ phrase to describe the outliers he profiles: people who are exceptional even among exceptional people.

Key Takeaway: Don’t compare yourself to average. Find the top 1% in your field and use them as your benchmark.

5. Hard Work Is the Common Factor Across All Success

After studying dozens of elite performers, Hanes found one universal thread: relentless hard work. Not luck, not connections, not even talent—work.

Key Takeaway: Talent opens doors, but work keeps them open. Every outlier he profiles became undeniable through years of unglamorous effort.

6. Focus on the Next 24 Hours

“He doesn’t think about the future at all, he just thinks about the next 24 hours.” (Describing Goggins’ approach)

While planning matters, execution happens daily. Worrying about the distant future creates anxiety. Focus on winning today.

Key Takeaway: Master today. Repeat tomorrow. String together enough excellent days and the future takes care of itself.

7. Keep Your To-Do List Simple: Run, Lift, Shoot

Hanes’ daily priorities are brutally simple:

Run (cardio, endurance)
Lift (strength, power)
Shoot (skill, precision)

Everything else is secondary.

Key Takeaway: Identify your 3 non-negotiables. Do them daily. Don’t overcomplicate.

FROM ENDURE: HOW TO WORK HARD, OUTLAST, AND KEEP HAMMERING

8. Endurance Is Built Through Voluntary Suffering

“You have to willingly put yourself in uncomfortable situations to grow your capacity for discomfort.”

Hanes runs ultramarathons not despite the suffering but because of it. Voluntary hardship builds tolerance for involuntary hardship.

Key Takeaway: Seek out hard things regularly. Build your suffering tolerance like a muscle.

9. The Greater the Sacrifice, The Greater the Reward

This principle appears throughout Hanes’ work and life. The hunts that required the most preparation, the races that demanded the most training—those delivered the deepest satisfaction.

Key Takeaway: Don’t seek easy wins. The difficulty of the journey determines the value of the destination.

10. Your Body Can Endure Far More Than Your Mind Believes

“When your mind says you’re done, you’re really only about 40% done.” (Paraphrasing David Goggins)

Hanes discovered this truth in ultramarathons: the moment you want to quit, you have massive reserves left.

Key Takeaway: When you hit your “limit,” you’ve barely started. Push past the mental quit point to discover your real capacity.

11. Preparation Builds Confidence

Before every elk hunt, Hanes has run hundreds of miles, shot thousands of arrows, and trained for months. This preparation creates unshakeable confidence when the moment arrives.

Key Takeaway: Confidence isn’t faked—it’s earned through preparation. Do the work, and confidence follows naturally.

12. Success in the Backcountry Isn’t About Luck

“Success in the backcountry isn’t about luck—it’s about putting in the work when no one’s watching.”

Hunters who succeed year after year aren’t lucky—they’re prepared. They scout, train, practice, and plan more than unsuccessful hunters.

Key Takeaway: Luck is preparation meeting opportunity. Control the preparation part ruthlessly.

13. You Earn Your Breaks

“You can’t go from a rookie bowhunter to the success I longed for in one giant leap. You earn your breaks, hone your skills, develop a talent and eventually your dreams are reality.”

Overnight success is a myth. Every “sudden” breakthrough follows years of invisible work.

Key Takeaway: Stop looking for shortcuts. Pay your dues. Earn your results through sustained effort.

14. Lessons From Failure Are Necessary

After a brutal Bighorn 100 finish where Hanes barely completed the race, he wrote: “Even though lessons like I learned in the mountains of Wyoming this weekend are fresh and painful, they are necessary.”

Failure teaches what success can’t. Hanes doesn’t avoid lessons—he seeks them.

Key Takeaway: Failed attempts aren’t wasted—they’re investments in future success. Extract the lesson and apply it next time.

15. Pain Is Temporary, Pride Is Forever

During ultramarathons, Hanes reminds himself: the pain ends when the race ends. But the pride of finishing lasts forever.

Key Takeaway: Short-term suffering for long-term pride is always a good trade. Choose hard paths that build lasting self-respect.

FROM THE KEEP HAMMERING PHILOSOPHY

16. Keep Hammering Means Relentless Forward Progress

“Keep Hammering” means:

Show up daily
Do the work regardless of feelings
Never quit on long-term goals
Embrace the grind
Find joy in the process

Key Takeaway: Consistency beats intensity. Show up every single day and hammer away at your goals.

17. The Work Is the Reward

For Hanes, the actual hunt is almost anticlimatic—the real reward is the year of preparation. The race finish is a formality—the training was the real achievement.

Key Takeaway: Fall in love with the process. If you only enjoy outcomes, you’ll be miserable 99% of the time.

18. Nobody’s Coming to Save You

This is the dark side of “Nobody Cares, Work Harder.” You’re alone in your pursuit. Friends, family, society—nobody will do the work for you.

Key Takeaway: Self-reliance is mandatory. Stop expecting rescue. You’re the hero of your own story, so act like it.

19. Outwork Your Excuses

Every obstacle is either legitimate or an excuse. Hanes has worked through:

Full-time jobs while training
Family responsibilities
Injuries
Age (he’s 57 and still crushing)
Financial limitations early in career

Key Takeaway: If Hanes can train 3 hours daily while working full-time and raising three sons, you can find time for your goals.

20. Make Your Passion Your Standard

“I would rather quit hunting than go halfway in preparation. It is all I got or nothing.”

When something matters to you, half-assing it is worse than quitting. Go all-in or don’t start.

Key Takeaway: Identify what you care about deeply, then commit completely. Mediocre effort is disrespectful to the goal.

FROM BOWHUNTING AND TRAINING

21. Ethical Hunting Demands Supreme Skill

“My number-one concern these days when bowhunting is that I do everything in my power to make a perfect shot that kills the animal quickly. This involves months of practice to develop confidence in my equipment to perform with precision, visualizing success, and finally staying focused in heat of the moment.”

Hanes takes ethical responsibility seriously. Quick, humane kills require perfect preparation.

Key Takeaway: Whatever you do, do it so well that you minimize harm and maximize effectiveness. Skill is an ethical obligation.

22. You Must Get Within 40 Yards

Unlike rifle hunters who shoot from 300+ yards, bowhunters must close to within 40 yards—often less. This demands:

Stealth: Moving silently through terrain
Fitness: Covering miles at altitude
Patience: Waiting for the perfect opportunity
Skill: Making a perfect shot under pressure

Key Takeaway: The more constrained your tools, the more skills you must develop. Limitations force excellence.

23. The Mountains Don’t Care About Your Feelings

“These hills aren’t gonna run themselves!” (Hanes’ frequent refrain before tough runs)

Nature is indifferent. The mountain doesn’t adjust difficulty based on your mood. You either meet the challenge or fail.

Key Takeaway: External standards don’t flex for internal feelings. Develop discipline to perform regardless of mood.

24. Visualize Success Before the Moment

Hanes spends months visualizing the perfect shot before elk season. When the moment arrives, it feels like he’s done it a thousand times—because mentally, he has.

Key Takeaway: Mental rehearsal builds neural pathways. Visualize success repeatedly so execution feels automatic.

25. Every Mile Logged Has One Purpose

“Every mile logged and every weight lifted has one purpose: to turn Cam into the ultimate predator when that once-in-a-lifetime shot presents itself in the backcountry.”

Training isn’t for fitness per se—it’s for the mission. Every run makes him better at hunting.

Key Takeaway: Connect training to purpose. “Why am I doing this hard thing?” needs a compelling answer.

FROM ULTRARUNNING

26. Ultramarathons Are Proving Grounds

For Hanes, races like Moab 240 (240 miles through desert) and Western States 100 aren’t about winning—they’re about testing limits.

Key Takeaway: Seek challenges that force you to discover what you’re truly capable of. Comfortable goals don’t reveal capacity.

27. Night Running Builds Mental Toughness

Running through the night in 100+ mile races is psychologically brutal. Fatigue, darkness, and isolation create mental warfare.

Key Takeaway: Place yourself in situations that require mental fortitude, not just physical strength. Mental toughness is built through experience, not thought.

28. Only 60% Finish Races Like Bighorn 100

The dropout rate in elite ultramarathons shows how rare completion is. Most people quit.

Key Takeaway: Finishing what you start is uncommon. This creates opportunity—if you simply don’t quit, you’re ahead of 40%+.

29. Train Harder Than the Race Demands

Hanes’ training weeks often involve 80-90 miles over 48 hours—more than the actual race requires in that timeframe.

Key Takeaway: Train beyond race conditions. If preparation exceeds performance demands, the actual event feels manageable.

30. Embrace Running Through the Night

“A full day of running followed by a full night of mountain running and beyond sounds…‘intimidating’ among other things.”

Yet Hanes trained specifically for night running—doing 7-mile runs starting at 2:46 AM to prepare.

Key Takeaway: Specifically practice the parts you fear most. Familiarity with discomfort neutralizes intimidation.

FROM RELATIONSHIPS AND FATHERHOOD

31. “I Regret Pushing My Boys Too Hard”

In a recent Modern Wisdom podcast with Chris Williamson, Hanes opened up about regrets:

“I was throwing footballs as hard as I could. Tanner broke his hand punching the ground after a dropped pass. It was always war.”

He pushed his sons through the same crucible that forged him—but worries he was too harsh.

Key Takeaway: High standards matter, but so does warmth. Pressure without love creates trauma. Balance toughness with support.

32. His Sons Became Exceptional Despite (Or Because Of) the Pressure

Truett Hanes: World-record pull-ups, sub-2:30 marathons (including running one in jeans), incredible hybrid athlete
Tanner Hanes: Elite fitness and work ethic
Taryn Hanes: Following similar path

The pressure produced results, but at what cost? Hanes grapples with this question.

Key Takeaway: Success transmission from parent to child is complex. Results don’t tell the full story of the journey.

33. Lessons From Childhood Adversity

Growing up in an unhappy household, witnessing his father’s coaching intensity, hearing stories from Olympic athletes—all shaped Hanes’ drive.

Key Takeaway: Your past doesn’t determine your future, but it does provide fuel. Channel childhood pain into adult achievement.

FROM SOCIAL MEDIA AND INFLUENCE

34. Show the Work, Not Just the Highlight

Hanes’ Instagram (@cameronrhanes) doesn’t hide the unglamorous parts. He posts:

4 AM wake-ups for runs
Brutal training sessions
Failed hunts
Exhaustion and struggle

Key Takeaway: Authenticity builds trust. Show the process, not just the polished result.

35. His Mantra Appears on Everything He Sells

“Keep Hammering” and “Nobody Cares, Work Harder” appear on:

T-shirts
Hats
Belt buckles
Gear

Fans eagerly buy these reminders of the philosophy.

Key Takeaway: When you stand for something clearly, people want to align with it. Clarity creates community.

36. “When It Feels Like Everybody’s Got the Same Goal…Everybody’s on the Same Team”

“When it feels like everybody’s got the same goal and the goal is self-improvement, everybody’s on the same team and so that’s what I try to foster. I like the positivity.” (From Washington Examiner profile)

Hanes builds community around shared pursuit of excellence.

Key Takeaway: Unite people around common goals, not common enemies. Shared pursuit creates powerful bonds.

37. He Celebrates Others’ Victories

After Courtney Dauwalter’s Western States 100 victory, Hanes wrote an effusive post celebrating her achievement. He regularly highlights other athletes’ wins.

Key Takeaway: Secure people celebrate others. There’s enough success for everyone pursuing excellence.

38. “This Is Why I’m Hot” Training Videos

Hanes films himself on brutal training days—“20+ miles in the scorching sun”—to document and share the reality of preparation.

Key Takeaway: Document your journey. It holds you accountable and inspires others simultaneously.

FROM MINDSET AND PHILOSOPHY

39. Getting Out of Your Comfort Zone Is an Awakening

“Getting out of your comfort zone and finding out what you are really capable of is almost an awaking of sorts. I know I am an entirely different guy than I was 25 years ago and I owe it all to pushing my limits, expecting more of myself and increasing my pain threshold all in the name of hunting.”

Pushing limits doesn’t just build capacity—it transforms identity.

Key Takeaway: You don’t know who you can become until you test your limits. The person on the other side of extreme challenge is unrecognizable from who started.

40. “I Am Just a Regular Guy”

“Bottom line, I am just a regular guy, with a job and a family and if I can find the motivation to work hard and reap the rewards of the hunt anyone can.”

Hanes constantly emphasizes he’s not special—just willing to work harder than most.

Key Takeaway: You don’t need advantages to achieve extraordinary things. Ordinary people with extraordinary work ethic become exceptional.

41. Expectations Drive Behavior

“Expecting more of myself” is a recurring theme. Hanes raised his own internal standards until mediocrity became intolerable.

Key Takeaway: Set your own standards higher than anyone else would set for you. Internal expectations drive external results.

42. Pain Threshold Is Trainable

Hanes specifically mentions “increasing my pain threshold” as a deliberate practice. The more you suffer voluntarily, the more you can endure involuntarily.

Key Takeaway: Regularly practice being uncomfortable. Your tolerance for discomfort determines your capacity for achievement.

FROM THE KEEP HAMMERING COLLECTIVE PODCAST

43. Learn From Outlier Guests

The Keep Hammering Collective podcast features:

Ultra runners
Special forces operators
Elite athletes
High performers across domains

Key Takeaway: Surround yourself (even virtually) with people operating at levels you aspire to. Proximity to excellence raises standards.

44. Embracing Misunderstanding and Resistance

“Embracing Misunderstanding and Resistance” (podcast episode theme)

Hanes accepts that many people won’t understand his lifestyle or philosophy. That’s fine—he’s not doing it for them.

Key Takeaway: Stop seeking universal approval. People who don’t share your values won’t understand your choices. That’s not your problem.

45. Masculinity vs Femininity: Clarity on Gender Roles

“Men Shouldn’t Be Women” (podcast discussion)

Hanes speaks openly about traditional masculinity, physical strength, and gender differences—positions that attract both support and criticism.

Key Takeaway: Have the courage to express unfashionable views when you believe them. Authenticity matters more than popularity.

FROM BUSINESS AND BRANDING

46. Build a Business Around Your Passion

Hanes turned Keep Hammering from personal philosophy into profitable business through:

Apparel and merchandise
Podcast sponsorships
Book deals
Speaking engagements

Key Takeaway: When you’re undeniable at something, monetization opportunities emerge naturally. Focus on excellence first, business second.

47. Partner With Aligned Brands

Hanes partners with:

Black Rifle Coffee (veteran-owned, outdoor lifestyle)
MTN OPS Supplements (performance nutrition)
Montana Knife Company (hunting gear)
Sig Sauer (firearms)

All align with his values and audience.

Key Takeaway: Partner only with brands you’d use anyway. Authenticity matters more than money.

48. Document the Journey, Don’t Manufacture Content

Hanes doesn’t create artificial content—he documents his actual life. Training runs, hunts, races, and reflections are all real.

Key Takeaway: Your actual journey is more compelling than manufactured content. Just document what you’re actually doing.

FROM CRITICS AND CONTROVERSY

49. Redefining Masculinity for a New Generation

The Washington Examiner article titled “How Cameron Hanes is redefining masculinity for a new generation” highlights his influence on young men seeking models of discipline and strength.

Key Takeaway: In a culture lacking strong male role models, embodying traditional virtues (discipline, strength, responsibility) fills a void.

50. “He’s Definitely Had a Transformative Effect on My Life”

Chad Grape, 20: “His attitude has been important in helping me keep focused… even with homework and stuff in school, which I’m not a huge fan of. Every time I want to quit or complain about it, there’s no reason. I’m doing good things that are going to help me further down the line, and I just gotta keep doing it, and so any time I think to myself I have an excuse, I just reference back to him and keep pushing forward.”

Young men particularly resonate with Hanes’ message.

Key Takeaway: Your example impacts people you’ll never meet. Live in a way that would inspire someone observing your life.

The Books: Endure and Undeniable

Endure: How to Work Hard, Outlast, and Keep Hammering (2022)

Available on Amazon
Publisher: St. Martin’s Press
Status: New York Times Bestseller

What Endure Teaches

Part I: The Why

Why Hanes started hunting at 19
The moment he realized fitness determined hunting success
How ultrarunning became training for bowhunting
The philosophy behind voluntary suffering

Part II: The How

Daily training routines (running, lifting, shooting)
Nutrition and recovery strategies
Mental techniques for pushing through pain
Balancing training with work and family

Part III: The Lessons

Patience in pursuing long-term goals
Learning from failure
The joy found in the grind
Why the work IS the reward

Key Themes:

Physical preparation builds mental confidence
Suffering voluntarily prepares you for involuntary hardship
Consistency beats intensity
The process matters more than outcomes

Best For: Anyone wanting to build extreme endurance (physical and mental), athletes seeking competitive edges, people who need motivation to embrace hard work.

Undeniable: How to Reach the Top and Stay There (2024)

Available on Amazon
Publisher: St. Martin’s Press

What Undeniable Teaches

Featuring Outliers:
Hanes profiles exceptional people and extracts lessons:

Andrew Huberman (neuroscientist, Stanford professor)
Courtney Dauwalter (ultra-endurance runner)
David Goggins (Navy SEAL, ultrarunner, motivational speaker)
Jocko Willink (Navy SEAL, leadership expert, author)
And more…

Core Framework:

Study outliers – Learn from the best
Extract principles – Find universal patterns
Apply relentlessly – Implement daily
Become undeniable – Build irrefutable results

Key Themes:

Hard work is the common denominator
Results silence all critics
Mindset determines outcomes
Ordinary people can become extraordinary

Best For: People seeking role models of excellence, anyone building a body of work, those ready to commit fully to their craft.

Backcountry Bowhunting: A Guide to the Wild Side (2010)

Available on Amazon

Hanes’ first book, a practical guide to:

Selecting equipment
Physical conditioning for mountain hunting
Scouting and preparation
Shot placement and ethics
Field care of harvested game

Best For: Hunters serious about backcountry bowhunting, anyone interested in ethical hunting practices.

Cameron Hanes’ Training Philosophy

The Daily Non-Negotiables

Every Single Day, Hanes Does:

Morning (5-6 AM start):

Run: 10-20 miles depending on training phase
Lift: 60-90 minutes of strength training
Shoot: Archery practice, 100+ arrows

Total Time: 3-4 hours daily, 365 days per year

The Weekly Template

Running Volume: 60-90+ miles per week
Strength Sessions: 7 days per week
Archery: Daily practice, thousands of arrows monthly

Training for Specific Events

For Moab 240 (240-mile ultramarathon):

100+ mile weeks regularly
Back-to-back long runs (30+ miles Saturday, 20+ miles Sunday)
Night running practice
Heat acclimatization
Elevation training when possible

For Elk Season (September-October):

Mountain running with weighted pack
Shooting at elevated heart rate
Stalking practice
Altitude training

The Mental Component

Visualization: Daily mental rehearsal of successful hunts and race finishes
Suffering Practice: Deliberately choosing hard over easy
Discipline Over Motivation: Training regardless of feelings
Process Focus: Enjoying the work, not just outcomes

How to Apply Cameron Hanes’ Philosophy

Month 1: Build the Foundation

Week 1-2: Establish Non-Negotiables

Identify YOUR 3 daily non-negotiables (like Cam’s run/lift/shoot)
Start small: 30 min cardio, 30 min strength, 30 min skill practice
Do them EVERY SINGLE DAY for 14 days straight

Week 3-4: Increase Volume

Add 10-20% to each session
Focus on consistency over intensity
Start a training log

Month 2-3: Embrace Discomfort

Physical Challenges:

Sign up for a difficult race (half marathon, Tough Mudder, etc.)
Train specifically for that event
Do one deliberately uncomfortable workout weekly (long run in heat, cold weather training, etc.)

Mental Toughness:

Train when you don’t feel like it (this is the whole point)
Complete workouts you want to quit
Document the struggle

Month 4-6: Build Your Undeniable Proof

Results Focus:

Complete the race you signed up for
Achieve a measurable improvement (faster time, heavier lift, better skill)
Document progress publicly (Instagram, blog, journal)

Identity Shift:

You’re becoming someone who doesn’t quit
You’re building evidence of your commitment
You’re making yourself undeniable

Frequently Asked Questions

Who is Cameron Hanes?
Cameron Hanes is a 57-year-old bowhunter, ultramarathon runner, bestselling author, and motivational figure known for his “Keep Hammering” philosophy. He’s completed 240-mile ultramarathons, hunts elk in extreme backcountry conditions, and trains 3-4 hours daily. With over 2 million Instagram followers, he inspires people through his relentless work ethic. Visit cameronhanes.com.

What does “Nobody Cares, Work Harder” mean?
This is Cameron Hanes’ most famous mantra meaning: the world doesn’t care about your potential, excuses, or feelings—only your results. Nobody is coming to save you or motivate you. You must take radical responsibility and outwork your competition. It’s brutal truth packaged as liberating philosophy.

What is Cameron Hanes’ training routine?
Hanes trains 3-4 hours daily, 365 days per year: 10-20 mile runs each morning, 60-90 minutes of strength training, and archery practice shooting 100+ arrows. Weekly mileage ranges from 60-90+ miles. He’s completed ultramarathons up to 240 miles (Moab 240) and maintains this regimen at age 57.

What are Cameron Hanes’ books?
Hanes has written three books: Backcountry Bowhunting (2010), Endure: How to Work Hard, Outlast, and Keep Hammering (2022, NY Times bestseller), and Undeniable: How to Reach the Top and Stay There (2024).

How did Cameron Hanes get famous?
Hanes built his following through: relentless documentation of extreme training on social media, appearances on Joe Rogan’s podcast (bringing mainstream attention), completing brutal ultramarathons, consistent bowhunting success, and his “Keep Hammering” philosophy resonating with millions seeking discipline and work ethic role models.

What is Keep Hammering?
“Keep Hammering” is Hanes’ philosophy of relentless forward progress: showing up daily regardless of feelings, embracing suffering as growth, never quitting on long-term goals, and finding joy in the grind. It’s both a mindset and a brand, appearing on apparel and representing a community committed to self-improvement through hard work.

How old is Cameron Hanes and how does he train at 57?
Born February 10, 1967, Hanes is 57 years old and trains harder than most 20-year-olds. His longevity comes from: decades of consistent training (adaptation), focus on recovery and nutrition, variation in training intensity, passion for the mission (hunting), and refusing to accept age-based limitations.

What is Cameron Hanes’ podcast?
The Keep Hammering Collective podcast features conversations with elite performers across domains: ultrarunners, Special Forces operators, athletes, entrepreneurs. Hanes extracts lessons on achieving excellence, pushing limits, and building undeniable results.

Where can I follow Cameron Hanes?
Follow Cameron Hanes on:

Instagram: @cameronrhanes (2M+ followers)
Website: cameronhanes.com
Podcast: Keep Hammering Collective
YouTube: Cameron Hanes
Facebook: Cameron Hanes

What gear does Cameron Hanes use?
Hanes partners with and uses:

Hoyt Archery: Bows
Easton Arrows: Arrows and broadheads
ASICS: Running shoes
Montana Knife Company: Knives
MTN OPS: Supplements
Sig Sauer: Firearms
Black Rifle Coffee: Coffee
Plus Keep Hammering brand apparel

Conclusion: The Undeniable Path

Cameron Hanes proves that ordinary people can achieve extraordinary things through extraordinary effort. He started as a regular guy from Eugene, Oregon, working blue-collar jobs. At 57, he’s completing 240-mile ultramarathons and hunting elk in conditions that would break most people.

The difference? Relentless, daily work over decades.

His message is simple but not easy:

Nobody cares about your potential—only your results
Work harder than everyone else, every single day
Embrace suffering as the path to growth
Keep hammering regardless of obstacles
Make yourself undeniable through irrefutable proof

You don’t need advantages, talent, or luck. You need:

Clear goals worth pursuing
Daily discipline to do the work
Willingness to suffer voluntarily
Patience for compounding results
Refusal to quit

Start today. Identify your 3 non-negotiables. Do them tomorrow. And the next day. And the day after that. String together enough excellent days, and you’ll wake up years from now transformed into someone undeniable.

As Hanes says: “Keep Hammering.”

Connect with Cameron Hanes:

Books:

Podcast Appearances:

Joe Rogan Experience (multiple episodes)
Modern Wisdom with Chris Williamson

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