Introduction: Why Tom Orbach Proves Marketing Doesn’t Need a Huge Budget
“Never run out of growth ideas again ✨ 120+ tactics inside”
This promise from Tom Orbach, Head of Growth Marketing at Wiz (the world’s largest cybersecurity unicorn), Forbes 30 Under 30 honoree, and creator of the viral Viral Post Generator, encapsulates his approach to marketing: creative, tactical, and immediately actionable.
Unlike marketing gurus who sell courses on outdated strategies, Tom Orbach shares real tactics he’s tested while leading growth at one of the fastest-growing tech companies. His newsletter Marketing Ideas reaches 64,000+ subscribers (#10 Rising in Business on Substack) with weekly tactics you can implement tomorrow morning.
What makes Tom’s story remarkable isn’t just his achievements—it’s the speed and creativity with which he executes:
- Built Viral Post Generator that attracted 2 million users
- Acquired by Taplio in less than a week after launch
- Used acquisition funds to buy premium domain MarketingIdeas.com
- Grew newsletter from 0 to 44,000 subscribers in under 2 years
- Launched paid tier generating $50,000+ in first 72 hours (500+ paid subscribers)
- Did it all while working full-time at Wiz
This complete guide explores Tom Orbach’s 50+ most powerful marketing lessons, the Viral Post Generator story, how he built and monetized his newsletter, growth tactics from his work at Wiz, and how you can apply his frameworks to grow your business or career.
Who Is Tom Orbach?
Full Name: Tom Orbach
Current Role: Head of Growth Marketing at Wiz (world’s largest cybersecurity unicorn)
Newsletter: Marketing Ideas (64K+ subscribers, #10 Rising in Business)
Famous For: Viral Post Generator (2M users, acquired by Taplio in 1 week)
Recognition: Forbes 30 Under 30
Education: MBA from Tel Aviv University, Law Degree
Location: New York, United States
Social Media: LinkedIn, Twitter/X
Tom Orbach is a growth marketing expert who combines creativity with data-driven execution. He’s proof that you don’t need massive budgets or teams to create viral products and build engaged audiences—you need smart ideas executed well.
His Background and Journey
From Lawyer to Marketer:
Tom’s path wasn’t traditional. He holds a law degree and worked as a lawyer before transitioning into marketing. This legal background gives him unique advantages:
- Structured thinking: Lawyers are trained to build airtight arguments
- Attention to detail: Legal precision translates to marketing execution
- Negotiation skills: Essential for partnerships and deals
But Tom realized law wasn’t his calling. Marketing was.
The MBA and Career Shift:
Tom earned an MBA from Tel Aviv University, signaling his serious commitment to business and marketing. This combination—law degree + MBA + marketing passion—created a unique skillset.
Early Marketing Roles:
Before Wiz, Tom held growth marketing positions at:
- Mine (All-in-One Privacy Suite, #1 rated Data Privacy Management Software on G2)
- Other tech companies where he honed growth tactics
The Wiz Role:
Tom currently leads Growth Marketing at Wiz, the world’s largest cybersecurity unicorn valued at billions. His responsibilities include:
- Developing and executing growth strategies
- LinkedIn marketing and thought leadership
- Content marketing and brand awareness
- Demand generation and lead acquisition
- Partnership marketing
Working at a hyper-growth startup provides Tom with a laboratory for testing tactics at scale. Many Marketing Ideas newsletter insights come from real experiments at Wiz.
Academic Teaching:
Tom teaches marketing at Reichman University in Israel, translating his practitioner experience into academic frameworks. Teaching forces clarity—you can’t teach what you don’t deeply understand.
The Viral Post Generator Story
The Problem Tom Identified:
In 2022, LinkedIn was flooded with cringe-worthy “inspirational” posts following predictable formulas:
- “I got rejected 100 times. Then this happened…”
- “Nobody believed in me. Today I’m a CEO…”
- Empty platitudes packaged as wisdom
Tom saw this pattern and thought: “What if I could auto-generate these terrible posts?”
Building the Parody Tool:
Tom created the Viral Post Generator – a parody tool that automatically generated cringey LinkedIn posts using common formulas. Users could:
- Select post type (humble brag, fake deep, hustle porn, etc.)
- Add a few keywords
- Generate a perfectly terrible viral post
The Viral Explosion:
The tool went mega-viral:
- 2 million users in the first week
- Shared across LinkedIn, Twitter, Reddit
- Featured in tech publications
- Everyone wanted to make fun of LinkedIn cringe
The 1-Week Acquisition:
Taplio (a LinkedIn growth tool) saw the viral momentum and acquired the Viral Post Generator just 7 days after launch. This acquisition:
- Provided Tom with capital
- Validated his product-building ability
- Gave him credibility as a creator
The Strategic Domain Purchase:
Tom used acquisition funds to buy MarketingIdeas.com—a premium .com domain. As he explained:
“I used the funds from that sale to purchase the premium domain MarketingIdeas.com – a ‘very expensive’ dot-com I felt would make my project instantly credible as the category king of marketing ideas.”
This move shows strategic thinking: instant credibility through a memorable, authoritative domain.
Building the Marketing Ideas Newsletter
The Waitlist Strategy (Pre-Launch):
Before launching the newsletter, Tom built anticipation:
- Spoke at conferences and events as a panelist/keynote speaker
- Every time he got on stage, he mentioned MarketingIdeas.com
- Told people to join the waitlist without even explaining what it would be
- Built 1,000 subscribers before sending first email
As Tom said: “I started speaking in conferences and being a panelist or keynote speaker, and every time I plugged it and told people to join the waitlist of MarketingIdeas.com without knowing what it’s going to be in the future.”
Launch in August 2023:
When Tom finally launched in August 2023, he had:
- 1,000 eager subscribers ready for the first email
- A premium domain establishing authority
- Clear positioning: The go-to source for actionable marketing tactics
The Growth to 44,000 Subscribers:
Tom grew from 1,000 to 44,000+ subscribers using three main channels:
- LinkedIn (Primary Channel):
- Posted daily with marketing insights
- Shared snippets from newsletter with screenshots
- Volume strategy: “Some posts flop. The ones that land bring waves of subscribers.”
- Focus on showing up consistently rather than perfect posts
- Speaking Engagements:
- Continued speaking at conferences
- Always plugged the newsletter
- Built authority through teaching
- Word of Mouth:
- Quality content gets shared
- Readers forward emails to colleagues
- Organic growth from value delivery
The $50K Paid Launch (Mid-2025):
After building to 44,000 free subscribers, Tom launched a paid tier:
- 500+ paid subscribers in first 72 hours
- $50,000+ revenue in first 3 days
- Offered 120+ exclusive marketing tactics
- Priced as annual subscription for committed marketers
This success validates: Build free audience first, monetize when you’ve proven massive value.
The One-Day-Per-Week System:
Here’s what might surprise you: Tom built a 64,000-subscriber newsletter while working full-time. His secret? Extreme time constraints.
“I work Monday to Friday, and then on Saturdays I write the newsletter. I dedicate one day per week, the Saturday, for the newsletter and that’s it. I think if I had more than one day, I would have just stretched it to forever.”
But Tom clarifies: “I physically write the newsletter one day a week, but I think about the newsletter and try to grow it every single waking moment, every time I’m breathing and not asleep.”
His full-time job became his content laboratory. As Director of Growth Marketing, he tests tactics during the week, then writes about successful ones on Saturday.
Recognition and Influence
Forbes 30 Under 30:
Tom was named to the Forbes 30 Under 30 list, recognizing young innovators making significant impact. This honor came from:
- Viral Post Generator success
- Growth marketing leadership at major companies
- Newsletter influence on 64K+ marketers
International Speaker:
Tom speaks at marketing conferences globally, sharing:
- Creative growth tactics
- Newsletter building strategies
- Product-led growth insights
- LinkedIn marketing mastery
The 50+ Most Powerful Tom Orbach Marketing Lessons
FROM THE VIRAL POST GENERATOR
1. Parody Reveals Truth
The Viral Post Generator worked because it exposed a truth everyone felt but hadn’t articulated: LinkedIn posts had become formulaic and cringe.
Key Takeaway: The best viral content often highlights absurdity or hypocrisy everyone secretly notices. Be the one to say it out loud.
2. Build What Makes You Laugh
Tom didn’t build Viral Post Generator to make money—he built it because the idea made him laugh. That authentic humor resonated.
Key Takeaway: Build products you’d enjoy using yourself. Passion shows through and attracts like-minded people.
3. Speed Beats Perfection for Virality
Tom built and launched Viral Post Generator quickly. If he’d spent months perfecting it, the moment would have passed.
Key Takeaway: When building something timely or trend-based, ship fast. Perfect is the enemy of viral.
4. Timing + Execution = Virality
The tool launched when LinkedIn cringe was at peak frustration. Perfect timing met solid execution.
Key Takeaway: Watch for moments when collective frustration peaks. That’s when parody or solutions go viral.
5. Acquisition Offers Come When You Have Momentum
Taplio didn’t acquire a random side project—they acquired a product with 2 million users in 7 days. Momentum attracts buyers.
Key Takeaway: Build traction before seeking acquisition. Buyers want de-risked bets with proven demand.
FROM MARKETING IDEAS NEWSLETTER
6. Premium Domains Build Instant Credibility
Tom spent acquisition money on MarketingIdeas.com specifically for credibility. The .com extension and clear name signal authority.
Key Takeaway: If you’re building for the long-term, invest in a premium domain. It’s marketing that compounds daily.
7. Build an Audience Before You Need It
Tom built 1,000 subscribers before defining what the newsletter would be. When he launched, people were ready.
Key Takeaway: Start building your email list today, even if you’re not sure what you’ll send. Future you will thank present you.
8. One Day Per Week Is Enough (If You Focus)
Tom writes the entire newsletter every Saturday. One focused day beats scattered effort across the week.
Key Takeaway: Batch creative work into dedicated blocks. Constraints force efficiency.
9. Your Day Job Can Be Your Content Lab
Working full-time at Wiz gives Tom tactics to test and write about. His job feeds his content.
Key Takeaway: Don’t see your job as separate from your side project. Use it as a laboratory for ideas.
10. Volume on LinkedIn Beats Perfect Posts
Tom posts daily on LinkedIn. Many flop. But the ones that land bring hundreds of subscribers.
Key Takeaway: On LinkedIn, consistency + volume beats perfectionism. Ship daily, optimize for winners.
11. Screenshots Make Ideas Shareable
Tom’s LinkedIn strategy: Share one marketing idea with a newsletter screenshot. Simple, visual, actionable.
Key Takeaway: Visual content (screenshots, graphics) performs better than text-only. Make ideas easy to consume and share.
12. Free Tier Builds Trust for Paid Conversion
Tom gave massive value free for 2 years before launching paid. This built trust that converted to $50K in 72 hours.
Key Takeaway: Give abundantly for free first. Monetization becomes natural when you’ve proven indispensable value.
13. Annual Pricing Filters for Committed Customers
Tom’s paid tier is annual subscription, not monthly. This filters for serious marketers, not tire-kickers.
Key Takeaway: Annual pricing reduces churn, increases commitment, and attracts your best customers.
FROM WIZ GROWTH MARKETING
14. B2B Marketing Can Be Creative
Wiz (a cybersecurity company) does creative campaigns like:
- Physical newspapers on cloud threats
- Creative LinkedIn content
- Storytelling, not just feature lists
Tom proves B2B doesn’t have to be boring.
Key Takeaway: Even in “serious” B2B industries, creativity wins attention. Don’t default to corporate blandness.
15. Thought Leadership Requires Consistency
Tom helps Wiz executives build thought leadership through:
- Regular LinkedIn posts
- Speaking engagements
- Content that educates, not just promotes
Key Takeaway: Thought leadership isn’t occasional—it’s a consistent drumbeat of valuable insights.
16. Partner Ecosystem Marketing Multiplies Reach
Wiz has a Partner Alliance program that Tom markets. Partners sell, build, integrate, and advise—extending Wiz’s reach.
Key Takeaway: Build and market partner programs. They multiply your sales capacity beyond your team.
17. LinkedIn Is the Primary B2B Channel
For B2B companies like Wiz, LinkedIn is the primary channel for:
- Demand generation
- Thought leadership
- Executive branding
- Partner recruitment
Key Takeaway: If you’re in B2B, LinkedIn should be your primary focus. Master it before exploring other channels.
FROM CONFERENCE SPEAKING
18. Every Stage Appearance Is Marketing
Tom plugged MarketingIdeas.com at every speaking gig—conference, panel, keynote. Thousands of impressions.
Key Takeaway: Never waste a stage. Always have a clear CTA to drive people to your newsletter, product, or platform.
19. Speaking Builds Authority Faster Than Writing
Tom’s speaking engagements established him as an expert faster than blog posts alone could.
Key Takeaway: Get on stages (virtual or physical). Speaking accelerates authority-building.
20. Teaching Forces Clarity
Teaching marketing at Reichman University requires Tom to clarify concepts for students. This improves his own thinking.
Key Takeaway: Teach what you’re learning. The act of teaching deepens your own understanding.
FROM MARKETING IDEAS CONTENT
21. 120+ Tactics Beat 10 Generic Tips
Tom’s paid newsletter includes 120+ specific marketing tactics—far more than typical “10 marketing tips” content.
Key Takeaway: Go deeper and wider than competitors. Comprehensive resources become indispensable.
22. Buzz-Generating Ideas Are Specific, Not Generic
Tom doesn’t share “be creative” advice. He shares specific tactics like:
- “Place a 10-second ad on Times Square just for shareable photos”
- “Create a parody tool of something annoying in your industry”
Key Takeaway: Specific tactics are actionable. Generic advice is forgotten. Be specific.
23. Your “Pokédex for Marketing”
Tom calls his newsletter the “Pokédex for marketing”—a reference guide you can search when you need ideas.
Key Takeaway: Position your content as a reference tool, not just entertainment. Reference tools get saved and revisited.
24. Steal Ideas From Other Industries
Many of Tom’s marketing tactics come from observing other industries and adapting them:
- Hospitality tactics for SaaS onboarding
- Retail tactics for digital products
- Entertainment tactics for B2B campaigns
Key Takeaway: Don’t just study your industry. Steal ruthlessly from adjacent industries and adapt.
25. Launch Speed Matters for Products
The Viral Post Generator launched fast. No months of development—just ship and iterate.
Key Takeaway: For most products (especially content/tools), launch fast and improve based on feedback. Don’t over-build pre-launch.
FROM PRODUCTIVITY AND SYSTEMS
26. The Mod Kitchen Timer Hack
Tom uses a simple kitchen timer (not for cooking) to stay focused:
- Twist for 10 minutes
- Work on one task
- Need more time? Twist again
- Physical reminder prevents doomscrolling
Key Takeaway: Simple physical tools (timer, notebook) often beat complex productivity apps.
27. Fidgeting Improves Focus
Tom uses an Infinity Cube while working. Physical fidgeting helps him focus mentally.
Key Takeaway: If you’re a fidgeter, embrace it. Find fidget tools that keep hands busy so your mind can focus.
28. Extreme Constraints Force Efficiency
Having only one day per week for newsletter writing forces Tom to:
- Eliminate perfectionism
- Make fast decisions
- Ship without overthinking
Key Takeaway: Constraints aren’t limitations—they’re forcing functions for efficiency. Limit your time to force yourself to ship.
29. Collect Ideas Continuously, Write in Batches
Tom collects marketing ideas all week while working at Wiz. Saturday, he writes them up in batch.
Key Takeaway: Separate idea collection from creation. Capture constantly, create in dedicated blocks.
30. Full-Time Jobs + Side Projects Is Possible
Tom proves you don’t need to quit your job to build a successful newsletter or product.
Key Takeaway: Start while employed. Your job provides income, benefits, and—if chosen right—content for your side project.
FROM ANTHROPIC CASE STUDY
31. Bad Marketing Can Kill Great Products
In Tom’s October 2025 newsletter, he analyzed Anthropic (makers of Claude AI):
“One year ago, I saw their ads at Times Square: ‘Move your work up and to the Claude’. I remember staring at it and thinking ‘what does that even mean?’”
Anthropic’s early marketing was confusing. Great product, terrible messaging.
Key Takeaway: Even the best product fails with unclear marketing. Invest in messaging that actually makes sense.
32. Experiential Marketing Creates FOMO
Anthropic’s viral coffee shop popup in NYC:
- Free coffee
- Merch (hat that says “thinking”)
- 2-hour lines around the block
- Massive social media buzz
Tom waited 2 hours for a hat. He wasn’t alone—founders, marketers, developers all wanted in.
Key Takeaway: Experiential marketing (popups, events, physical experiences) creates shareable moments that digital ads can’t match.
33. Simple Merch Becomes Status Symbols
A hat that says “thinking” seems silly. But scarcity + cool brand = status symbol.
Key Takeaway: Don’t overcomplicate merch. Simple, well-designed items from cool brands become coveted status symbols.
34. Study How Companies Fix Bad Marketing
Tom tracks companies that pivot from bad to good marketing. Anthropic went from confusing Times Square ads to viral experiential campaigns.
Key Takeaway: Study marketing transformations. What changed? How? Those lessons are goldmines.
FROM NEWSLETTER MONETIZATION
35. Wait Until You Have Product-Market Fit
Tom didn’t monetize until 44,000 free subscribers. He proved value first.
Key Takeaway: Don’t rush monetization. Build audience, prove value, then monetize when demand is obvious.
36. Paid Tiers Should Be 10X More Valuable
Tom’s paid tier isn’t “a bit more content.” It’s 120+ exclusive tactics—massively more value than free.
Key Takeaway: Free-to-paid conversion requires dramatic value increase, not incremental improvement.
37. Launch to Existing Audience, Not Cold
$50K in 72 hours came from existing 44K subscribers who already trusted Tom. Not cold traffic.
Key Takeaway: Build free audience first. Monetization is infinitely easier when you’re selling to warm, engaged readers.
38. 500 Paid Subscribers From 44K Free = 1.1% Conversion
Tom converted ~1.1% of free subscribers to paid in first 72 hours. That’s strong for a newsletter launch.
Key Takeaway: 1-3% conversion from free to paid is realistic for newsletters. Don’t expect 50%. Build big free audience to hit revenue goals.
FROM LINKEDIN STRATEGY
39. Daily Posting Compounds Over Time
Tom posts on LinkedIn daily. Individual posts may flop, but the cumulative effect builds massive reach.
Key Takeaway: Commit to daily publishing on one platform for 6-12 months. Compounding effects are dramatic.
40. Repurpose Newsletter Content for LinkedIn
Tom doesn’t create unique content for each platform. He repurposes newsletter ideas as LinkedIn posts with screenshots.
Key Takeaway: One core idea → multiple formats. Newsletter becomes LinkedIn posts, tweets, etc. Work smarter, not harder.
41. Personal Brand Beats Company Pages
Tom’s personal LinkedIn drives more engagement than company pages. People connect with individuals, not logos.
Key Takeaway: Build your personal brand on LinkedIn, not just your company’s. Personal profiles have 10X the reach of company pages.
42. Engagement Pods Are Overrated
Tom doesn’t use engagement pods (groups that artificially boost posts). He relies on genuine value to earn engagement.
Key Takeaway: Skip gaming the algorithm. Create genuinely valuable content and the algorithm will reward it organically.
FROM GROWTH MARKETING PRINCIPLES
43. Growth Hacking Without Budget
The Viral Post Generator cost almost nothing to build. It succeeded through creativity, not spend.
Key Takeaway: The best growth hacks cost little money but require high creativity. Think first, spend second.
44. Virality Has a Formula
Viral content combines:
- Emotional resonance (humor, frustration, surprise)
- Shareability (easy to share, relevant to share)
- Timing (taps into current frustrations/trends)
Key Takeaway: Study what goes viral in your space. Reverse-engineer the formula. Replicate it with original execution.
45. Product-Led Growth Beats Traditional Marketing
Viral Post Generator grew through product (people using and sharing it), not ads or sales.
Key Takeaway: Build products people want to share. Virality is the ultimate growth channel.
46. Newsletter + Product Strategy
Tom built:
- Viral product (Viral Post Generator) → attention
- Premium domain (MarketingIdeas.com) → credibility
- Newsletter (value delivery) → audience
- Monetization (paid tier) → revenue
This sequence is a playbook.
Key Takeaway: Viral product → audience building → monetization. This three-step sequence is repeatable.
47. Scrappy Beats Polished for Early-Stage
Tom’s first newsletter emails weren’t perfectly designed. They were valuable. That’s what mattered.
Key Takeaway: Early on, optimize for value delivery, not polish. Readers forgive rough edges if content solves problems.
48. Distribution Channels Must Match Audience
Tom’s audience is B2B marketers. They’re on LinkedIn. So that’s where he focuses.
Key Takeaway: Don’t spread thin across all platforms. Master the one platform where your audience actually lives.
49. Build in Public Creates Accountability
Tom shares subscriber counts, revenue milestones, and growth tactics publicly. This creates:
- Accountability (can’t quit quietly)
- Authority (transparency builds trust)
- Content (the journey IS the content)
Key Takeaway: Build in public. Share metrics, lessons, and progress. Your journey becomes content that attracts your audience.
50. The “Extreme Time Constraints” Secret
Tom’s constraint (one day per week) forced:
- Better idea selection (only best ideas make the cut)
- Faster writing (no time for perfectionism)
- Ruthless editing (must ship by Sunday)
Key Takeaway: Don’t wait for “more time.” Constraints force efficiency. Embrace them.
How to Apply Tom Orbach’s Framework: Implementation Guide
Month 1: Build Your Foundation
Week 1: Choose Your Platform and Domain
- Identify where your target audience spends time (LinkedIn, Twitter, YouTube, etc.)
- Buy a premium domain if building long-term (even if expensive—it compounds)
- Set up basic infrastructure (Substack for newsletter, LinkedIn profile optimization, etc.)
Week 2: Start Building Your Waitlist
- Create a simple landing page for your newsletter/product
- Add a signup form
- Start telling everyone about it (speaking gigs, LinkedIn posts, conversations)
- Goal: 100 signups before launch
Week 3: Content Strategy
- Study Tom’s approach: actionable, specific tactics, not generic advice
- Brainstorm 10-20 ideas you can teach
- Identify your “Pokédex”—what reference guide could you build?
Week 4: Create Your Batch Schedule
- Pick ONE day per week for content creation (like Tom’s Saturday)
- Other days: collect ideas, engage with audience, promote
- Protect your creation day religiously
Month 2-3: Build Audience Through Volume
Daily LinkedIn Strategy (Tom’s Method):
- Post daily for 90 days straight
- Mix of: quick tips, screenshots of your content, personal stories, industry observations
- Don’t delete “flops”—volume matters more than individual post performance
Newsletter Launch:
- Send first email to waitlist
- Weekly cadence (like Tom)
- Focus on one actionable idea per email
- Always include clear examples
Speaking/Teaching:
- Apply to speak at conferences (virtual or in-person)
- Offer free webinars/workshops
- Guest on podcasts
- Every appearance: plug your newsletter
Month 4-6: Product Thinking
Build a Viral Tool (Tom’s Viral Post Generator Strategy):
- Identify something annoying/broken in your industry
- Build a simple tool that solves it or parodies it
- Launch fast—don’t over-build
- If it gets traction, consider monetization or acquisition
Newsletter Growth:
- Optimize based on open rates and feedback
- Experiment with formats
- Repurpose best content across platforms
- Track subscriber growth weekly
Month 7-12: Scale and Monetize
Hit 1,000+ Subscribers:
- This is Tom’s pre-launch milestone
- Focus entirely on value delivery and consistency
- Don’t monetize yet—build trust
Plan Paid Tier (If Newsletter):
- What could you offer that’s 10X more valuable than free?
- Tom offers 120+ tactics—what’s your equivalent?
- Beta test with small group
- Launch to full list when ready
Job + Side Project Balance:
- Use Tom’s “one day per week” model
- Let your day job feed your content (like Tom does with Wiz)
- Collect ideas all week, create in batch on your designated day
Frequently Asked Questions
Who is Tom Orbach?
Tom Orbach is Head of Growth Marketing at Wiz (world’s largest cybersecurity unicorn), Forbes 30 Under 30 honoree, and creator of the Viral Post Generator (2M users, acquired by Taplio in 1 week). He runs MarketingIdeas.com, a newsletter with 64K+ subscribers sharing 120+ actionable marketing tactics. He holds a law degree and MBA from Tel Aviv University and teaches marketing at Reichman University.
What is the Viral Post Generator?
The Viral Post Generator was a parody tool Tom built in 2022 that auto-generated cringey LinkedIn “inspirational” posts. It attracted 2 million users in its first week by satirizing common LinkedIn formulas (humble brags, fake deep posts, hustle porn). Taplio acquired it just 7 days after launch. Tom used the funds to buy MarketingIdeas.com domain.
How did Tom Orbach grow his newsletter to 64K subscribers?
Tom grew Marketing Ideas newsletter from 0 to 64K+ through: (1) Building a 1,000-person waitlist before launch by plugging it at every speaking gig, (2) Posting daily on LinkedIn with actionable tips and newsletter screenshots, (3) Speaking at conferences and always mentioning the newsletter, (4) Delivering consistent weekly value every Saturday, (5) Working full-time at Wiz and using it as his “content lab” to test tactics.
What is Tom Orbach’s one-day-per-week system?
Tom writes his entire newsletter every Saturday—one dedicated day per week. Monday-Friday he works full-time at Wiz and collects ideas. Saturday he batches all writing. He says if he had more than one day, he’d “stretch it to forever.” The constraint forces efficiency and prevents perfectionism. He physically writes one day but thinks about the newsletter “every waking moment.”
How much did Tom Orbach make from his paid newsletter launch?
In mid-2025, Tom launched a paid tier for Marketing Ideas and generated $50,000+ in the first 72 hours from 500+ paid subscribers. This came after building 44,000 free subscribers over 2 years. The paid tier offers 120+ exclusive marketing tactics. Annual pricing filters for committed customers.
Where does Tom Orbach work?
Tom is Head of Growth Marketing at Wiz, the world’s largest cybersecurity unicorn (valued at billions). He leads growth strategies, LinkedIn marketing, content, demand generation, and partnership marketing. His day job provides tactics he tests and writes about in his newsletter—making his work and content creation symbiotic.
What is MarketingIdeas.com?
MarketingIdeas.com is Tom Orbach’s newsletter with 64K+ subscribers (#10 Rising in Business on Substack). Launched August 2023, it shares actionable marketing tactics weekly. Tom bought the premium domain using funds from the Viral Post Generator acquisition, believing the .com would establish instant credibility as “category king of marketing ideas.”
What marketing tactics does Tom Orbach teach?
Tom shares 120+ specific, actionable marketing tactics including: experiential marketing (like Anthropic’s coffee popup), LinkedIn strategies, viral product development, newsletter growth tactics, content
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