The Leadership Alchemist 300 Million Viewers Trust: Complete Dr. Shadé Zahrai Guide (Big Trust Framework + Self-Doubt Mastery)

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Introduction: Why Dr. Shadé Zahrai Changed How We Think About Confidence

“Self-doubt. It’s the silent force that undermines potential, eats away at confidence, and traps even the most capable in overthinking. You can’t outperform it, but you can rewire it.”

This powerful insight from Dr. Shadé Zahrai—behavioral researcher, Harvard-trained leadership coach, and award-winning peak performance educator—captures her revolutionary approach to confidence and self-doubt. If you’ve ever silenced yourself in meetings, second-guessed your abilities, or felt stuck despite your capabilities, Dr. Zahrai’s work offers a science-backed path forward.

Unlike generic motivational speakers who tell you to “just believe in yourself,” Dr. Zahrai holds a PhD in organizational behavior and has spent over a decade working with Fortune 500 giants including Microsoft, Google, LVMH, JP Morgan, McKinsey, Procter & Gamble, and Deloitte. Her TEDx talks and viral videos have attracted over 300 million views, and she’s educated more than 7 million professionals through LinkedIn Learning.

What makes Dr. Zahrai’s approach transformative is her ability to translate cutting-edge neuroscience and psychology research into actionable strategies that actually work. She’s been featured in The New York Times, CNBC, Fast Company, Yahoo Finance, and on Jada Pinkett Smith’s Red Table Talk. Named one of LinkedIn’s Top 50 Most Impactful People and recognized as Adweek’s Careers Creator of the Year, she’s the “leadership alchemist” turning self-doubt into strategic advantage.

This complete guide explores Dr. Shadé Zahrai’s Big Trust framework, the viral 3 Habits That Kill Your Confidence, insights from her work with elite performers, and how you can apply her behavioral research to build unshakeable self-trust starting today.

Who Is Dr. Shadé Zahrai?

Full Name: Dr. Shadé Zahrai
Credentials: Ph.D. in Organizational Behavior, MBA, Law Degree (LLB)
Company: Co-founder of Influenceo Global Inc. (with husband Fayçal Sekkouah)
Known For: Big Trust book, TEDx talk “3 Habits That Kill Your Confidence”, LinkedIn Learning courses
Recognition: LinkedIn Top 50 Most Impactful People, Adweek Careers Creator of the Year, Forbes Coaches Council

Dr. Shadé Zahrai is a behavioral researcher, award-winning peak performance educator, and leading global authority on confidence and self-doubt. She specializes in helping high-performing individuals and teams overcome self-limiting beliefs and build the internal foundation for sustainable success.

Her Background and Journey

Corporate Foundation:
Dr. Zahrai didn’t start in coaching—she built a successful career in law and finance first:

• Commercial Lawyer: Top-tier legal firm experience
• Big 4 Banking: Strategy consulting and leadership roles
• 10+ years in corporate environments observing what makes people successful (and what holds them back)

This corporate grounding gives her unique credibility. She’s not theorizing from academia—she’s lived the pressures, politics, and performance demands her clients face.

Academic Excellence:

• Law Degree (LLB): Understanding of complex systems and argumentation
• MBA: Business strategy and organizational dynamics
• PhD in Organizational Behavior from Monash University: Deep research into what drives human performance, confidence, and decision-making

The Transition:
After a decade climbing the corporate ladder, Dr. Zahrai noticed patterns: The most talented people weren’t always the most successful. Often, self-doubt and limiting beliefs held brilliant minds back from their potential. She transitioned from corporate to coaching to address this gap systematically.

Building Influenceo Global

In 2017, Dr. Zahrai and her husband Fayçal Sekkouah founded Influenceo Global Inc., a leadership development, consulting, and research firm with a mission to “blend commercial impact with human connection.”

What They Do:

• Corporate Training: Design and deliver transformative programs for Fortune 500 companies
• Executive Coaching: One-on-one work with senior leaders navigating complex challenges
• Keynote Speaking: High-impact presentations on confidence, resilience, leadership, and peak performance
• Research: Continuous study of behavioral patterns distinguishing successful from struggling professionals

Notable Clients:

• Microsoft
• Google
• Deloitte
• Procter & Gamble
• JP Morgan
• McKinsey
• LVMH
• SAP
• Nestlé
• Electrolux

Media and Recognition

LinkedIn Dominance:

• 7+ million learners through LinkedIn Learning courses
• Named one of LinkedIn’s Top 50 Most Impactful People
• Top Voice for Career Development
• Viral content reaching hundreds of millions

TEDx and Viral Videos:

• TEDxMonashUniversity: “3 Habits That Kill Your Confidence” (millions of views)
• Total video views across platforms: 300+ million
• Content praised for being research-backed, actionable, and instantly applicable

Media Features:

• The New York Times
• CNBC
• Fast Company
• Yahoo Finance
• Adweek (Careers Creator of the Year)
• Vice
• Forbes
• Jada Pinkett Smith’s Red Table Talk

Awards and Honors:

• Mentor of the Year for Women in Financial Services (2019)
• Two-time finalist in Telstra Women in Business Awards
• Forbes Coaches Council member
• Harvard-Trained Executive Coach

Her Mission and Philosophy

Dr. Zahrai’s work is driven by a core discovery from over a decade working with high performers:

“The most resilient, confident people aren’t free from doubt—they’ve learned to move through it.”

Her research revealed that ultra-successful people don’t lack self-doubt. They’ve developed four inner attributes—what she calls the Four A’s—that allow them to act boldly despite doubt:

1. Acceptance – Of themselves, their emotions, and reality as it is
2. Agency – Belief in their ability to influence outcomes
3. Autonomy – Freedom to make choices aligned with their values
4. Adaptability – Capacity to adjust when circumstances change

This became the framework for her book Big Trust and the foundation of her coaching methodology.

The 50+ Most Powerful Dr. Shadé Zahrai Life Lessons

FROM BIG TRUST: THE FOUR A’S FRAMEWORK

1. You Can’t Outperform Self-Doubt—But You Can Rewire It

“Self-doubt. It’s the silent force that undermines potential, eats away at confidence, and traps even the most capable in overthinking. You can’t outperform it, but you can rewire it.”

Trying to bulldoze through self-doubt with more achievement doesn’t work. You must address the underlying patterns creating it.

Key Takeaway: Stop trying to “fix” self-doubt through external validation. Address the internal patterns through the Four A’s framework.

2. Big Trust Is the Foundation of Confident Leadership

“Big Trust is that inner steadiness that lets you respond instead of react, to listen instead of defend.”

Dr. Zahrai defines Big Trust as deep, unshakeable self-trust—the belief that you can handle whatever comes your way. It’s not arrogance; it’s quiet confidence in your capacity.

Key Takeaway: Leadership without self-trust is fragile. Build Big Trust first, then lead others effectively.

3. The Four A’s: Acceptance, Agency, Autonomy, Adaptability

These four attributes distinguish people who move through self-doubt from those who get stuck in it:

Acceptance: Can you accept yourself, your emotions, and reality as they are—not as you wish they were?

Agency: Do you believe you have power to influence outcomes through your actions?

Autonomy: Do you feel free to make choices aligned with your authentic values?

Adaptability: Can you adjust your approach when circumstances change?

Key Takeaway: Assess yourself on all four dimensions. Weakness in any one undermines confidence.

4. Self-Doubt Isn’t Permanent—It’s Learned (and Can Be Unlearned)

“There’s no such thing as being born with self-doubt.”

Dr. Zahrai proves this with a simple example: A 12-month-old learning to walk falls hundreds of times but never gives up, never compares themselves to other babies, never beats themselves up for stumbling.

Self-doubt develops through:

• Parents imposing excessively high standards
• Bullying or harsh criticism
• Toxic family dynamics
• Repeated failures without support
• Comparison to others

Key Takeaway: If self-doubt was learned, it can be unlearned. Your confidence isn’t fixed—it’s trainable.

5. The Four Key Questions Self-Doubt Creates

According to Dr. Zahrai’s research, self-doubt manifests through four core questions:

1. Do I matter? (Acceptance issue)
2. Do I have what it takes? (Agency issue)
3. Do I have power? (Autonomy issue)
4. Can I manage my emotions? (Adaptability issue)

Key Takeaway: Identify which question drives your specific self-doubt. Different questions require different solutions.

FROM TEDX: 3 HABITS THAT KILL YOUR CONFIDENCE

6. Habit #1: The “Failure to Launch” Mind Pit

Symptoms:

• Stuck in endless research, learning, and preparation
• Consuming study materials, books, podcasts, certifications constantly
• Infomania: insatiable desire to be “in the know”
• Never feeling “ready” to start
• Analysis paralysis

The Problem:
As Pfeffer & Sutton identified in their research on the “knowing-doing gap”: You know what needs to be done, but you don’t do it.

The Root Cause:
Rumination and overthinking driven by “What if?” questions:

• What if I fail?
• What if I’m not ready?
• What if I look foolish?

Key Takeaway: Preparation becomes procrastination when it’s endless. Set a deadline to launch imperfectly rather than waiting for perfect readiness.

7. How to Climb Out of “Failure to Launch”

Dr. Zahrai’s Strategy:

1. Set a launch deadline (non-negotiable)
2. Define “minimum viable” (what’s good enough to start?)
3. Reframe failure as learning (not as identity threat)
4. Take imperfect action (anything > nothing)
5. Celebrate starting (not just finishing)

Key Takeaway: Progress beats perfection. Launch at 70% ready, then iterate.

8. Habit #2: The “Treading Water” Mind Pit

Symptoms:

• Excited to start new projects but never finish them
• Shiny object syndrome (easily distracted by new ideas)
• Lose interest mid-project
• Habitual failure to follow through on commitments
• Multiple half-finished initiatives

The Root Cause:
Self-doubt about your ability to see things through creates a self-fulfilling prophecy. You doubt you can finish, so you don’t commit fully, so you don’t finish, which confirms the doubt.

Key Takeaway: Finishing builds confidence. Not finishing erodes it. Break the cycle by committing to complete one thing before starting another.

9. How to Climb Out of “Treading Water”

Dr. Zahrai’s Strategy:

1. Audit current commitments (list everything in-progress)
2. Choose ONE to finish (not three, not five—one)
3. Public commitment (tell someone your finish date)
4. Break into micro-milestones (daily progress markers)
5. Celebrate completion (build the “finisher” identity)

Key Takeaway: Become someone who finishes. This identity shift changes everything.

10. Habit #3: The “Destination Obsession” Mind Pit

Symptoms:

• Fixated on end goals and outcomes
• Never satisfied with achievements
• Always moving goalposts (“I’ll be happy when…”)
• Ignoring the journey
• Burnout from relentless achievement focus

The Root Cause:
Worthiness tied to outcomes rather than inherent value. You believe you must achieve X to deserve recognition, love, or success.

Key Takeaway: Destination obsession creates perpetual dissatisfaction. You achieve the goal, feel briefly satisfied, then immediately set a new goal that keeps happiness just out of reach.

11. How to Climb Out of “Destination Obsession”

Dr. Zahrai’s Strategy:

1. Gratitude practice (daily recognition of current blessings)
2. Process goals (focus on actions, not just outcomes)
3. Identity-based success (who am I becoming? not just what am I achieving?)
4. Celebrate milestones (acknowledge progress along the way)
5. Redefine success (include wellbeing, relationships, growth—not just achievements)

Key Takeaway: Fall in love with the process, not just the prize. Enjoy becoming, not just arriving.

FROM LINKEDIN LEARNING & VIRAL CONTENT

12. Emotional Intelligence Begins with Self-Awareness

“Good leaders know their goals; exceptional leaders know themselves.”

Dr. Zahrai teaches that self-awareness—understanding how your emotions, tone, and body language impact others—is the foundation of leadership effectiveness.

Key Takeaway: You can’t lead others effectively if you don’t understand your own patterns, triggers, and impact.

13. The “Three Breaths” Technique for High-Pressure Moments

Before responding in tough conversations or high-stakes situations:

First breath: Notice what you’re feeling, create distance from it
Second breath: Identify the need beneath the emotion
Third breath: Choose your response consciously (don’t react automatically)

Key Takeaway: This 15-second practice prevents emotional reactions you’ll regret. Space between stimulus and response is where leadership lives.

14. Empathic Precision: Understanding What People Need to Perform

“Not just ‘I feel what you feel,’ but ‘I understand what you need right now to perform at your best.’”

Great leaders don’t just empathize—they accurately diagnose what each person needs in each moment: support, challenge, space, or direction.

Key Takeaway: Sometimes people need compassion. Sometimes they need to be pushed. Empathic precision knows which.

15. Normalize Feedback by Asking for It

Exceptional leaders model growth mindset by regularly asking: “What’s one thing I could be doing better as your leader?”

This single question:

• Signals psychological safety
• Shows you’re not above feedback
• Models what growth actually looks like

Key Takeaway: If you want honest feedback, ask for it explicitly and respond non-defensively when you get it.

16. Adaptability Is Leadership’s Most Underrated Superpower

“Adaptability is what keeps you effective when everything around you is shifting.”

In constant change (which is modern reality), rigid leaders break. Adaptive leaders thrive.

Key Takeaway: Develop cognitive flexibility. Hold strategies lightly. Be willing to pivot when circumstances change.

FROM CNBC & MEDIA APPEARANCES

17. How to Handle Conversational Narcissists

Conversational narcissist: Someone who dominates conversations, twists every topic to be about themselves, shows little regard for others’ viewpoints.

Dr. Zahrai’s Strategy:

1. Recognize the pattern (they redirect every topic to themselves)
2. Set boundaries politely (“I’d love to finish my thought first”)
3. Don’t compete (trying to out-talk them escalates)
4. Limit exposure (minimize time with chronic narcissists)

Key Takeaway: You can’t change narcissists. You can only protect your energy by setting firm boundaries.

18. Signs of a Conversational Narcissist

• Shift-response vs. support-response: They shift focus to themselves rather than supporting your story
• One-upping: Your story reminds them of their better story
• Interrupting: They cut you off mid-sentence
• Quick topic changes: Moves past your topics to theirs

Key Takeaway: Healthy conversation balances air time. Narcissistic conversation is one-sided performance.

FROM KEYNOTES & CORPORATE TRAINING

19. A Winning Mindset for Change

Dr. Zahrai’s keynote “A Winning Mindset for a Time of Change” teaches:

• The neuroscience of how we respond to change
• How to “bio-hack” internal processes for enhanced productivity
• Simple mindset mastery strategies to thrive during uncertainty

Key Takeaway: Change triggers threat responses in the brain. Understanding this lets you consciously override survival mode and access opportunity thinking.

20. High-Performance Teams Need Three Elements

1. Mindset Mastery: Individual psychology aligned toward growth
2. Self-Leadership: Each person owning their performance
3. Unified Vision: Shared clarity on direction and purpose

Key Takeaway: Teams fail when any one element is missing. Excellence requires all three.

21. The Brilliance of Constructive Resilience

Constructive resilience isn’t just bouncing back—it’s bouncing forward stronger than before.

Components:

• Emotional intelligence to process setbacks
• Growth mindset to extract lessons
• Well being practices to maintain energy
• Purpose to fuel persistence

Key Takeaway: Resilience isn’t toughness. It’s the capacity to grow through adversity, not just survive it.

FROM RESEARCH & PHD WORK

22. Where Self-Trust Rises, Performance Follows

Dr. Zahrai’s research consistently shows: Self-trust is the leading indicator of performance.

People with high self-trust:

• Take calculated risks
• Recover faster from setbacks
• Speak up with valuable ideas
• Pursue stretch goals
• Handle criticism constructively

Key Takeaway: Build self-trust first. Performance follows naturally.

23. The Behavioral Patterns of Ultra-Successful People

After “countless hours with hundreds of teams from startups to Fortune 500s,” Dr. Zahrai identified clear patterns:

Successful people:

• Act despite doubt (not because doubt is absent)
• Finish what they start
• Learn from failure quickly
• Invest in relationships
• Prioritize wellbeing alongside achievement

Key Takeaway: Success isn’t about absence of doubt or fear. It’s about action despite both.

24. Confidence Is Built Through Competence + Self-Compassion

Competence without self-compassion = Fragile confidence (dependent on continued success)
Self-compassion without competence = False confidence (not backed by real ability)

True confidence = Competence (I can do this) + Self-compassion (I’m worthy regardless of outcomes)

Key Takeaway: Build skills AND treat yourself kindly. Both matter.

FROM SOCIAL MEDIA & VIRAL CONTENT

25. Stop Seeking Permission—Grant It to Yourself

“The people waiting for someone to give them permission will be waiting forever.”

Ultra-successful people don’t wait for external validation before attempting big goals. They grant themselves permission internally.

Key Takeaway: Stop waiting for a boss, parent, or mentor to anoint you as “ready.” Decide you’re ready, then prove it through action.

26. Your Silence Serves No One

“Silencing yourself in meetings, second-guessing your ideas, waiting to feel ‘qualified’—this serves no one, least of all you.”

Self-censorship deprives teams of valuable perspectives and trains you to distrust your judgment.

Key Takeaway: Speak up. Your ideas have value. Even if you’re wrong, you’ll learn. Staying silent guarantees you contribute nothing.

27. Comparison Is Confidence’s Kryptonite

Dr. Zahrai frequently addresses social media comparison:

• You’re comparing your behind-the-scenes to everyone else’s highlight reel
• You don’t know their struggles, only their curated wins
• Comparison activates scarcity thinking (not enough success to go around)

Key Takeaway: Focus on your own progress, not others’ timelines. Your only competition is yesterday’s version of you.

28. Imposter Syndrome Isn’t a Syndrome—It’s a Signal

Feeling like an imposter often means you’re stretching beyond your comfort zone (which is exactly where growth happens).

Reframe it: “I feel like an imposter” → “I’m attempting something that scares me, which means I’m growing.”

Key Takeaway: Don’t wait for imposter feelings to disappear before acting. Act despite them, and competence will follow.

29. People-Pleasing Is Self-Abandonment

“When you prioritize everyone else’s comfort over your own truth, you abandon yourself.”

People-pleasing isn’t kindness—it’s fear of disapproval disguised as generosity.

Key Takeaway: You can be compassionate without being a doormat. Set boundaries. Disappoint people when necessary to honor yourself.

30. Perfectionism Is Procrastination in Disguise

“Perfect is the enemy of done.”

Perfectionism masquerades as high standards, but it’s actually fear of judgment preventing you from shipping.

Key Takeaway: Ship imperfect work. You can always iterate. Perfection is impossible; progress is mandatory.

ON EMOTIONAL INTELLIGENCE & SELF-REGULATION

31. You Can’t Lead Others If You Can’t Lead Yourself

“Self-leadership is the foundation. You can’t take people where you haven’t been willing to go yourself.”

This means:

• Managing your emotions
• Keeping commitments to yourself
• Living your values consistently
• Growing continuously

Key Takeaway: Leadership starts with self-governance. Model what you want to see in others.

32. Emotions Are Data, Not Directives

Feelings provide information about your needs, values, and environment—but they shouldn’t automatically dictate behavior.

Process:

1. Notice the emotion (what am I feeling?)
2. Investigate the cause (what triggered this?)
3. Identify the need (what do I actually need right now?)
4. Choose response consciously (what serves me best?)

Key Takeaway: Feel your feelings fully, but don’t let them control your actions automatically.

33. The Power of the Pause

“Don’t respond immediately when emotional. Pause. Breathe. Create space between stimulus and response.”

In that space lies your power to choose wisely rather than react impulsively.

Key Takeaway: Pausing isn’t weakness—it’s emotional intelligence. The best leaders respond thoughtfully, not react immediately.

ON CAREER & PROFESSIONAL DEVELOPMENT

34. Speak Up in Meetings: A Framework

Dr. Zahrai’s LinkedIn Learning course “Nano Tips to Speak Up in Meetings” provides specific strategies:

1. Prepare one point in advance (don’t wing it)
2. Signal early (“I have a thought on this”)
3. Be concise (clarity > length)
4. Own your perspective (“In my experience…” not “This might be wrong but…”)

Key Takeaway: Speaking up is a skill. Practice it systematically to build confidence.

35. Project Confidence and Executive Presence

From her LinkedIn Learning course:

Frameworks for projecting confidence:

• Build genuine connections through active listening
• Speak with precision (concise, clear messages)
• Maintain poise (calm body language, steady voice)
• Positive presence (energy that draws people in)

Key Takeaway: Executive presence isn’t innate—it’s learnable behaviors practiced consistently.

36. Career Catalyst: Monthly Strategies for Advancement

Dr. Zahrai’s “Career Catalyst” series provides:

• Practical strategies for career growth
• Tips minus the fluff
• Research-backed advice
• Immediately applicable tactics

Key Takeaway: Career advancement requires intentional strategy, not just hard work.

ON WOMEN’S LEADERSHIP

37. Maximizing Confidence for High-Performing Women

Dr. Zahrai specializes in programs for high-performing women specifically because research shows women experience:

• Higher rates of imposter syndrome
• More severe self-doubt despite equivalent competence
• Greater penalties for self-promotion
• Additional barriers to executive advancement

Key Takeaway: Women’s confidence challenges are real and systemic. Addressing them requires targeted strategies, not generic advice.

38. Commonwealth Bank’s “Leading Women” Podcast

Dr. Zahrai hosted this podcast series focusing on:

• Women navigating leadership challenges
• Breaking through glass ceilings
• Balancing achievement with wellbeing
• Authentic leadership styles

Key Takeaway: Representation matters. Seeing other women succeed creates belief in your own potential.

FROM INFLUENCEO GLOBAL CLIENT WORK

39. Culture Transformation Requires Behavioral Change

“Breathing life into organizational culture to enhance change-readiness, increase engagement, support people-centric strategies, and boost commercial performance.”

This is Influenceo Global’s specialty: translating culture aspirations into specific behavioral shifts.

Key Takeaway: Culture isn’t perks and ping-pong tables. It’s the behavioral norms that either enable or inhibit performance.

40. In 2020, They Helped Teams Thrive During Unprecedented Challenges

When COVID hit, Influenceo Global supported global teams to:

• Manage remote work transitions
• Maintain connection despite distance
• Navigate uncertainty without paralysis
• Adapt leadership styles for virtual environments

Key Takeaway: The best firms don’t just survive disruption—they help clients thrive through it.

ON PARTNERSHIP & COLLABORATION

41. Her Partnership with Fayçal Sekkouah

Dr. Zahrai co-founded Influenceo Global with her husband Fayçal Sekkouah, an international entrepreneur and angel investor.

Their collaboration:

• Fayçal handles business operations, investments, and strategy
• Shadé leads content, coaching, and thought leadership
• Together they’ve partnered with world’s largest brands

Key Takeaway: Strategic partnerships multiply impact. Find complementary strengths and collaborate.

42. Fortune 500 Partnership Model

Influenceo Global’s approach with major clients:

1. Diagnose: Deep organizational assessment
2. Design: Custom programs (not off-the-shelf solutions)
3. Deliver: Engaging workshops and coaching
4. Develop: Ongoing support and iteration

Key Takeaway: Enterprise transformation requires customization, not cookie-cutter programs.

ON CONTENT CREATION & THOUGHT LEADERSHIP

43. Research-Backed, Not Opinion-Based

“Your every posts are research based and you’re not just teaching personality development but you’re also reflecting all of that techniques with your personality.” (Follower testimonial)

Dr. Zahrai’s content stands out because:

• Every claim is research-supported
• Frameworks are tested with real clients
• She embodies what she teaches

Key Takeaway: Thought leadership requires substance. Back claims with research, not just personal opinion.

44. The Power of Bite-Sized Content

Dr. Zahrai’s success on LinkedIn and social media comes from:

• Nano Tips: Impactful lessons in seconds
• Visual storytelling: Graphics that clarify concepts
• Actionable frameworks: Tools you can use immediately

Key Takeaway: Distill complex research into simple, applicable insights. Accessibility creates impact.

45. Over 500 Million Total Views

Dr. Zahrai’s educational content across all platforms has been viewed over 500 million times—a testament to:

• Relevance of topics
• Quality of insights
• Accessibility of presentation

Key Takeaway: When you solve real problems with actionable solutions, people pay attention at scale.

ON SPEAKING & KEYNOTES

46. Keynote Themes

Dr. Zahrai delivers presentations on:

• A Winning Mindset for a Time of Change
• Evolving Leadership: The Missing Trait to Transformational Leadership
• High-Performance Teams: Mindset Mastery, Self-Leadership & Unified Vision
• The Brilliance of Constructive Resilience
• Quiet Confidence, Strong Leadership

Key Takeaway: Each keynote translates neuroscience into immediate behavioral strategies.

47. Speaking Style: Story + Research + Commercial Sense

“She delivers practical and empowering talks, brought to life through story, research & commercial sense.”

Dr. Zahrai’s presentations balance:

• Stories: Human connection and relatability
• Research: Scientific credibility
• Commercial application: Immediate business relevance

Key Takeaway: Great speakers combine emotion (stories), logic (research), and pragmatism (application).

FROM MINDVALLEY QUEST: UNSHAKEABLE

48. The UNSHAKEABLE Quest: From Self-Doubt to Self-Determination

Dr. Zahrai partnered with Mindvalley to create UNSHAKEABLE, a Quest (online program) teaching:

• How to get unstuck
• Confidently take charge of life and career
• Move from self-doubt to self-determination
• With “ease and simplicity”

Key Takeaway: Self-determination is learnable. You’re not stuck with your current level of confidence.

49. Partnership with Fayçal in UNSHAKEABLE

The Quest is co-created with Fayçal, combining:

• Shadé’s behavioral research and coaching expertise
• Fayçal’s entrepreneurial and mindset strategies
• Their real-world experience building a successful business together

Key Takeaway: Learning from people who’ve done it (not just studied it) creates credible transformation.

BONUS WISDOM

50. “Superhuman Ability to Translate Neuroscience into Action”

“Shadé Zahrai is recognized for her superhuman ability to translate neuroscience and psychology research into practical, actionable strategies to accelerate success.”

This is her differentiator: bridging academic research and real-world application.

Key Takeaway: Knowledge without application is useless. Dr. Zahrai excels at making science immediately actionable.

Big Trust: The Book That Changes Everything

Big Trust: Rewire Self-Doubt, Find Your Confidence, and Fuel Success
Authors: Dr. Shadé Zahrai & Fayç